NumLM BizFIELD NOTES FOR FOUNDERS
Guides
Understand public data and ask better questions on your field visits.
LOCATION RESEARCH
Investigating a cafe location in Korea
Visit a shortlisted location at weekday lunch, weekday evening and on a weekend. Routes and reasons for visiting can change throughout the day.
Read guide →LOCATION RESEARCHDoes less competition mean a better location?
Few competitors can mean room for supply, but it may also mean weak demand. Do not select a location using shop count alone.
Read guide →LOCATION RESEARCHUnderstanding a 500 m catchment in Korea
A map radius measures straight-line distance. Major roads, railways, rivers and slopes can restrict actual movement.
Read guide →LOCATION RESEARCHUnderstanding Korean addresses
Road-name addresses use a road name and building number. Lot-based addresses use administrative areas and parcel numbers. Both can describe the same building.
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