SEOUL COMMERCIAL AREA

배화여자대학교(박노수미술관) Neighbourhood area

Jongno-gu (종로구) 청운효자동· Area 149,264 m² · Area code 3110008 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

제과점 2025 Q4 · Seoul data

Estimated sales (quarter)₩61.5M▼ -4.0% YoY
Stores9▲ +12.5% YoY
Sales per store₩6.8M▼ -14.7% YoY

Reading this area Stores rose 12.5% from a year earlier while estimated sales stayed about the same (-4.0%), so sales per store fell 14.7%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +7.6%
Stores▲ +28.6%
Sales per store▼ -16.3%
Market size
Estimated sales (quarter)
₩61.5M
vs 2024Q4
-4.0%
Estimated transactions
5,806
Per-store economics
Estimated sales per store
₩6.8M
vs a year ago
-14.7%
Per transaction
₩11K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩33.4M – ₩329.3M
20212022202320242025
₩57.2M₩61.5M
Stores6 – 9
20212022202320242025
79
Sales per store₩4.8M – ₩41.2M
20212022202320242025
₩8.2M₩6.8M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -4.0%, stores YoY +12.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
9
vs a year ago
+12.5%
Franchise share
0% (0/9)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩49.6M₩61.5M
Stores 2024 Q1 → 2025 Q4
89
Sales per store 2024 Q1 → 2025 Q4
₩6.2M₩6.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–113%
  • 11–1436%
  • 14–1738%
  • 17–2122%
  • 21–241%
Age
  • 10s2%
  • 20s14%
  • 30s22%
  • 40s20%
  • 50s26%
  • 60+15%
Weekday / weekend
  • Weekday59%
  • Weekend41%
Day of week
  • Mon0%
  • Tue14%
  • Wed17%
  • Thu14%
  • Fri14%
  • Sat23%
  • Sun18%
Gender
  • Male31%
  • Female69%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩61.5M-4.0%9+12.5%₩6.8M-14.7%000%Possible crowding
2025Q3₩48M-1.8%9+12.5%₩5.3M-12.8%000%Possible crowding
2025Q2₩70.6M+13.3%9+12.5%₩7.8M+0.7%100%Mixed
2025Q1₩55.2M+11.2%80.0%₩6.9M+11.2%000%Growing
2024Q4₩64.1M+39.5%8+14.3%₩8M+22.0%000%Growing
2024Q3₩48.9M+46.3%8+14.3%₩6.1M+28.0%000%Growing
2024Q2₩62.3M+32.2%8+33.3%₩7.8M-0.9%000%Mixed
2024Q1₩49.6M+18.4%8+33.3%₩6.2M-11.2%210%Competition inflow
2023Q4₩46M-22.1%7+16.7%₩6.6M-33.2%000%Possible crowding
2023Q3₩33.4M-22.8%70.0%₩4.8M-22.8%100%Mixed
2023Q2₩47.1M-26.5%6-33.3%₩7.9M+10.2%000%Shrinking
2023Q1₩41.9M-84.7%6-33.3%₩7M-77.0%000%Shrinking
2022Q4₩59M-82.1%6-25.0%₩9.8M-76.1%010%Shrinking
2022Q3₩43.3M-85.1%7-12.5%₩6.2M-82.9%020%Shrinking
2022Q2₩64.2M-69.9%9+12.5%₩7.1M-73.2%000%Possible crowding
2022Q1₩273.3M+377.6%9+28.6%₩30.4M+271.4%100%Growing
2021Q4₩329.3M8₩41.2M000%
2021Q3₩289.7M8₩36.2M000%
2021Q2₩213M8₩26.6M100%
2021Q1₩57.2M7₩8.2M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.