SEOUL COMMERCIAL AREA

성곡미술관 Neighbourhood area

Jongno-gu (종로구) 사직동· Area 124,348 m² · Area code 3110012 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

커피-음료 2025 Q4 · Seoul data

Estimated sales (quarter)₩458.5M▼ -10.9% YoY
Stores12±0.0% YoY
Sales per store₩38.2M▼ -10.9% YoY

Reading this area Against a year earlier, estimated sales -10.9%, stores 0.0% and sales per store -10.9% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +42.4%
Stores▲ +20.0%
Sales per store▲ +18.7%
Market size
Estimated sales (quarter)
₩458.5M
vs 2024Q4
-10.9%
Estimated transactions
35,719
Per-store economics
Estimated sales per store
₩38.2M
vs a year ago
-10.9%
Per transaction
₩13K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩321.9M – ₩606.6M
20212022202320242025
₩321.9M₩458.5M
Stores9 – 12
20212022202320242025
1012
Sales per store₩32.2M – ₩60.7M
20212022202320242025
₩32.2M₩38.2M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 11%
20212022202320242025
10%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -10.9%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
12
vs a year ago
0.0%
Franchise share
0% (0/12)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩426.9M₩458.5M
Stores 2024 Q1 → 2025 Q4
1112
Sales per store 2024 Q1 → 2025 Q4
₩38.8M₩38.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–119%
  • 11–1457%
  • 14–1723%
  • 17–2111%
  • 21–240%
Age
  • 10s0%
  • 20s13%
  • 30s32%
  • 40s22%
  • 50s19%
  • 60+14%
Weekday / weekend
  • Weekday74%
  • Weekend26%
Day of week
  • Mon12%
  • Tue15%
  • Wed16%
  • Thu15%
  • Fri15%
  • Sat13%
  • Sun13%
Gender
  • Male40%
  • Female60%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩458.5M-10.9%120.0%₩38.2M-10.9%000%Mixed
2025Q3₩433.6M+6.9%120.0%₩36.1M+6.9%000%Growing
2025Q2₩549.3M+2.8%120.0%₩45.8M+2.8%000%Mixed
2025Q1₩453.5M+6.2%12+9.1%₩37.8M-2.6%000%Mixed
2024Q4₩514.9M+10.0%12+33.3%₩42.9M-17.5%000%Competition inflow
2024Q3₩405.5M-6.0%12+20.0%₩33.8M-21.7%000%Possible crowding
2024Q2₩534.4M+0.3%12+9.1%₩44.5M-8.0%100%Possible crowding
2024Q1₩426.9M-7.9%11-8.3%₩38.8M+0.5%210%Shrinking
2023Q4₩467.9M+0.1%9-18.2%₩52M+22.4%0111%Possible recovery
2023Q3₩431.5M-13.7%100.0%₩43.2M-13.7%0110%Mixed
2023Q2₩532.7M-12.2%11+10.0%₩48.4M-20.2%019%Possible crowding
2023Q1₩463.4M+25.3%12+20.0%₩38.6M+4.4%108%Growing
2022Q4₩467.4M+9.2%11+10.0%₩42.5M-0.7%109%Mixed
2022Q3₩500.1M+31.4%100.0%₩50M+31.4%0010%Growing
2022Q2₩606.6M+30.0%100.0%₩60.7M+30.0%0010%Growing
2022Q1₩369.7M+14.9%100.0%₩37M+14.9%0010%Growing
2021Q4₩428.1M10₩42.8M0010%
2021Q3₩380.6M10₩38.1M0010%
2021Q2₩466.5M10₩46.7M0010%
2021Q1₩321.9M10₩32.2M0010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.