SEOUL COMMERCIAL AREA

청와대사랑채 골목상권

종로구청운효자동· Area 69,399 m² · Area code 3110015 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

커피-음료 2025 Q4 · Seoul data

Estimated sales (quarter)₩256M▼ -4.3% YoY
Stores3±0.0% YoY
Sales per store₩85.3M▼ -4.3% YoY

Reading this area Against a year earlier, estimated sales -4.3%, stores 0.0% and sales per store -4.3% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +52.4%
Stores▼ -25.0%
Sales per store▲ +103.2%
Market size
Estimated sales (quarter)
₩256M
vs 2024Q4
-4.3%
Estimated transactions
19,507
Per-store economics
Estimated sales per store
₩85.3M
vs a year ago
-4.3%
Per transaction
₩13K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩168M – ₩267.6M
20212022202320242025
₩168M₩256M
Stores3 – 4
20212022202320242025
43
Sales per store₩42M – ₩89.2M
20212022202320242025
₩42M₩85.3M
Openings0 – 0
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -4.3%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
0.0%
Franchise share
0% (0/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩264.8M₩256M
Stores 2024 Q1 → 2025 Q4
33
Sales per store 2024 Q1 → 2025 Q4
₩88.3M₩85.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–113%
  • 11–1446%
  • 14–1737%
  • 17–2115%
  • 21–240%
Age
  • 10s0%
  • 20s27%
  • 30s33%
  • 40s19%
  • 50s15%
  • 60+6%
Weekday / weekend
  • Weekday69%
  • Weekend31%
Day of week
  • Mon12%
  • Tue14%
  • Wed14%
  • Thu15%
  • Fri15%
  • Sat17%
  • Sun14%
Gender
  • Male32%
  • Female68%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩256M-4.3%30.0%₩85.3M-4.3%000%Mixed
2025Q3₩221.8M-9.9%30.0%₩73.9M-9.9%000%Mixed
2025Q2₩259.6M-1.3%30.0%₩86.5M-1.3%000%Mixed
2025Q1₩248.5M-6.2%30.0%₩82.8M-6.2%000%Mixed
2024Q4₩267.6M+3.2%30.0%₩89.2M+3.2%000%Growing
2024Q3₩246.1M+2.3%3-25.0%₩82M+36.4%000%Possible recovery
2024Q2₩263.1M+4.5%3-25.0%₩87.7M+39.3%000%Mixed
2024Q1₩264.8M+8.7%3-25.0%₩88.3M+44.9%000%Mixed
2023Q4₩259.2M+7.3%3-25.0%₩86.4M+43.0%010%Mixed
2023Q3₩240.6M+11.5%40.0%₩60.2M+11.5%000%Growing
2023Q2₩251.8M+16.8%40.0%₩62.9M+16.8%000%Growing
2023Q1₩243.6M+13.3%40.0%₩60.9M+13.3%000%Growing
2022Q4₩241.6M+12.5%40.0%₩60.4M+12.5%000%Growing
2022Q3₩215.9M+1.1%40.0%₩54M+1.1%000%Mixed
2022Q2₩215.5M+0.8%40.0%₩53.9M+0.8%000%Mixed
2022Q1₩215M+28.0%40.0%₩53.8M+28.0%000%Growing
2021Q4₩214.8M4₩53.7M000%
2021Q3₩213.5M4₩53.4M000%
2021Q2₩213.8M4₩53.4M000%
2021Q1₩168M4₩42M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.