SEOUL COMMERCIAL AREA

서울국제고등학교 Neighbourhood area

Jongno-gu (종로구) 혜화동· Area 133,692 m² · Area code 3110020 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

치킨전문점 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores1±0.0% YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2024 Q2
Estimated sales▲ +3.0%
Stores±0.0%
Sales per store▲ +3.0%
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩60.2M – ₩99.3M
20212022202320242025
₩81.1M
Stores1 – 2
20212022202320242025
21
Sales per store₩30.1M – ₩49.7M
20212022202320242025
₩40.5M
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
10
Franchise share0% – 100%
20212022202320242025
50%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
1
vs a year ago
0.0%
Franchise share
0% (0/1)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩84.9M
Stores 2024 Q1 → 2025 Q4
21
Sales per store 2024 Q1 → 2025 Q4
₩42.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0617%
  • 06–110%
  • 11–141%
  • 14–173%
  • 17–2146%
  • 21–2432%
Age
  • 10s1%
  • 20s32%
  • 30s22%
  • 40s11%
  • 50s22%
  • 60+13%
Weekday / weekend
  • Weekday65%
  • Weekend35%
Day of week
  • Mon6%
  • Tue15%
  • Wed15%
  • Thu14%
  • Fri16%
  • Sat14%
  • Sun21%
Gender
  • Male68%
  • Female32%

Each split's share of estimated sales in 2024 Q2.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q410.0%000%
2025Q310.0%000%
2025Q21-50.0%010%
2025Q11-50.0%00100%
2024Q41-50.0%00100%
2024Q31-50.0%02100%
2024Q2₩83.5M-11.5%20.0%₩41.8M-11.5%00100%Sales↓ · Stores→ · Per store↓
2024Q1₩84.9M+8.9%20.0%₩42.5M+8.9%00100%Sales↑ · Stores→ · Per store↑
2023Q4₩96.3M-3.0%20.0%₩48.2M-3.0%00100%Sales→ · Stores→ · Per store→
2023Q3₩81.4M-6.8%20.0%₩40.7M-6.8%00100%Sales↓ · Stores→ · Per store↓
2023Q2₩94.4M+4.6%20.0%₩47.2M+4.6%00100%Sales↑ · Stores→ · Per store↑
2023Q1₩78M+29.5%20.0%₩39M+29.5%00100%Sales↑ · Stores→ · Per store↑
2022Q4₩99.3M+29.1%20.0%₩49.7M+29.1%00100%Sales↑ · Stores→ · Per store↑
2022Q3₩87.3M+21.8%20.0%₩43.6M+21.8%00100%Sales↑ · Stores→ · Per store↑
2022Q2₩90.3M+26.7%20.0%₩45.1M+26.7%00100%Sales↑ · Stores→ · Per store↑
2022Q1₩60.2M-25.7%20.0%₩30.1M-25.7%10100%Sales↓ · Stores→ · Per store↓
2021Q4₩76.9M2₩38.5M0050%
2021Q3₩71.6M2₩35.8M0050%
2021Q2₩71.2M2₩35.6M0050%
2021Q1₩81.1M2₩40.5M0150%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2024-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.