SEOUL COMMERCIAL AREA

혜화역 1번 Neighbourhood area

Jongno-gu (종로구) 이화동· Area 117,673 m² · Area code 3110027 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩18.3M▼ -41.3% YoY
Stores3±0.0% YoY
Sales per store₩6.1M▼ -41.3% YoY

Reading this area Against a year earlier, estimated sales -41.3%, stores 0.0% and sales per store -41.3% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +3.3%
Stores▲ +50.0%
Sales per store▼ -31.1%
Market size
Estimated sales (quarter)
₩18.3M
vs 2024Q4
-41.3%
Estimated transactions
312
Per-store economics
Estimated sales per store
₩6.1M
vs a year ago
-41.3%
Per transaction
₩59K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩14.1M – ₩31.7M
20212022202320242025
₩17.8M₩18.3M
Stores2 – 3
20212022202320242025
23
Sales per store₩4.7M – ₩15.1M
20212022202320242025
₩8.9M₩6.1M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share33% – 100%
20212022202320242025
50%33%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -41.3%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
0.0%
Franchise share
33% (1/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩17.8M₩18.3M
Stores 2024 Q1 → 2025 Q4
23
Sales per store 2024 Q1 → 2025 Q4
₩8.9M₩6.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0614%
  • 06–110%
  • 11–140%
  • 14–170%
  • 17–2133%
  • 21–2453%
Age
  • 10s0%
  • 20s10%
  • 30s37%
  • 40s24%
  • 50s16%
  • 60+13%
Weekday / weekend
  • Weekday53%
  • Weekend47%
Day of week
  • Mon0%
  • Tue5%
  • Wed14%
  • Thu16%
  • Fri18%
  • Sat20%
  • Sun27%
Gender
  • Male19%
  • Female81%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩18.3M-41.3%30.0%₩6.1M-41.3%0033%Mixed
2025Q3₩17.9M-27.8%30.0%₩6M-27.8%0033%Mixed
2025Q2₩27.1M-14.5%30.0%₩9M-14.5%0033%Mixed
2025Q1₩22.2M+25.0%3+50.0%₩7.4M-16.7%0033%Competition inflow
2024Q4₩31.2M+61.2%3+50.0%₩10.4M+7.5%0033%Growing
2024Q3₩24.8M+28.6%3+50.0%₩8.3M-14.2%0033%Competition inflow
2024Q2₩31.7M+62.7%3+50.0%₩10.6M+8.5%1033%Growing
2024Q1₩17.8M-13.3%2-33.3%₩8.9M+30.1%0050%Shrinking
2023Q4₩19.4M-32.2%2-33.3%₩9.7M+1.7%0050%Shrinking
2023Q3₩19.3M+37.3%2-33.3%₩9.7M+105.9%0050%Mixed
2023Q2₩19.5M+10.6%2-33.3%₩9.7M+65.9%0150%Mixed
2023Q1₩20.5M+9.8%30.0%₩6.8M+9.8%0033%Growing
2022Q4₩28.6M-6.1%30.0%₩9.5M-6.1%0033%Mixed
2022Q3₩14.1M-21.1%3+50.0%₩4.7M-47.4%0133%Possible crowding
2022Q2₩17.6M-41.6%3+50.0%₩5.9M-61.1%0067%Possible crowding
2022Q1₩18.7M+5.2%3+50.0%₩6.2M-29.9%0067%Competition inflow
2021Q4₩30.4M3₩10.1M1067%
2021Q3₩17.8M2₩8.9M00100%
2021Q2₩30.2M2₩15.1M10100%
2021Q1₩17.8M2₩8.9M0050%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.