SEOUL COMMERCIAL AREA

동대문역 1번 골목상권

종로구창신2동· Area 153,230 m² · Area code 3110029 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

커피-음료 2025 Q4 · Seoul data

Estimated sales (quarter)₩508K▲ +21.2% YoY
Stores8▼ -11.1% YoY
Sales per store₩64K▲ +36.4% YoY

Reading this area Against a year earlier, estimated sales +21.2%, stores -11.1% and sales per store +36.4% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -93.5%
Stores±0.0%
Sales per store▼ -93.5%
Market size
Estimated sales (quarter)
₩508K
vs 2024Q4
+21.2%
Estimated transactions
89
Per-store economics
Estimated sales per store
₩64K
vs a year ago
+36.4%
Per transaction
₩6K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩152K – ₩16.3M
20212022202320242025
₩7.8M₩508K
Stores6 – 9
20212022202320242025
88
Sales per store₩17K – ₩2M
20212022202320242025
₩977K₩64K
Openings0 – 2
20212022202320242025
10
Closings0 – 2
20212022202320242025
21
Franchise share0% – 17%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +21.2%, stores YoY -11.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
-11.1%
Franchise share
0% (0/8)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (13%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩534K₩508K
Stores 2024 Q1 → 2025 Q4
68
Sales per store 2024 Q1 → 2025 Q4
₩89K₩64K

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1115%
  • 11–1437%
  • 14–1747%
  • 17–210%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s45%
  • 40s17%
  • 50s15%
  • 60+22%
Weekday / weekend
  • Weekday32%
  • Weekend68%
Day of week
  • Mon32%
  • Tue0%
  • Wed0%
  • Thu0%
  • Fri0%
  • Sat30%
  • Sun37%
Gender
  • Male40%
  • Female60%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩508K+21.2%8-11.1%₩64K+36.4%010%Mixed
2025Q3₩152K-40.0%9+12.5%₩17K-46.7%100%Possible crowding
2025Q2₩292K-77.7%8+14.3%₩37K-80.5%100%Possible crowding
2025Q1₩724K+35.7%7+16.7%₩103K+16.3%010%Growing
2024Q4₩419K-82.9%9+50.0%₩47K-88.6%100%Possible crowding
2024Q3₩254K-81.7%80.0%₩32K-81.7%210%Mixed
2024Q2₩1.3M-86.4%70.0%₩187K-86.4%110%Mixed
2024Q1₩534K-93.5%6-14.3%₩89K-92.4%0017%Shrinking
2023Q4₩2.5M-72.3%6-14.3%₩409K-67.7%0217%Shrinking
2023Q3₩1.4M-83.8%8+33.3%₩174K-87.8%2013%Possible crowding
2023Q2₩9.6M-15.5%7+16.7%₩1.4M-27.6%110%Possible crowding
2023Q1₩8.2M-6.3%7-12.5%₩1.2M+7.0%000%Shrinking
2022Q4₩8.9M-21.3%70.0%₩1.3M-21.3%100%Mixed
2022Q3₩8.6M-47.4%6-25.0%₩1.4M-29.8%000%Shrinking
2022Q2₩11.4M-11.7%6-33.3%₩1.9M+32.4%020%Shrinking
2022Q1₩8.8M+12.3%80.0%₩1.1M+12.3%100%Growing
2021Q4₩11.3M7₩1.6M010%
2021Q3₩16.3M8₩2M010%
2021Q2₩12.9M9₩1.4M210%
2021Q1₩7.8M8₩977K120%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.