SEOUL COMMERCIAL AREA

동묘앞역 3번 Neighbourhood area

Jongno-gu (종로구) 숭인2동· Area 18,431 m² · Area code 3110036 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

가방 2025 Q4 · Seoul data

Estimated sales (quarter)₩41.2M▼ -85.7% YoY
Stores5▼ -16.7% YoY
Sales per store₩8.2M▼ -82.8% YoY

Reading this area Estimated sales fell 85.7% from a year earlier and stores fell 16.7%. Sales per store are down 82.8%. (vs a year earlier: Sales↓ · Stores↓ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +5106.6%
Stores▲ +66.7%
Sales per store▲ +3024.0%
Market size
Estimated sales (quarter)
₩41.2M
vs 2024Q4
-85.7%
Estimated transactions
784
Per-store economics
Estimated sales per store
₩8.2M
vs a year ago
-82.8%
Per transaction
₩53K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩791K – ₩505.1M
20212022202320242025
₩791K₩41.2M
Stores3 – 6
20212022202320242025
35
Sales per store₩264K – ₩84.2M
20212022202320242025
₩264K₩8.2M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
10
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -85.7%, stores YoY -16.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
-16.7%
Franchise share
0% (0/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩171.3M₩41.2M
Stores 2024 Q1 → 2025 Q4
65
Sales per store 2024 Q1 → 2025 Q4
₩28.5M₩8.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1423%
  • 14–1777%
  • 17–210%
  • 21–240%
Age
  • 10s0%
  • 20s50%
  • 30s0%
  • 40s4%
  • 50s0%
  • 60+46%
Weekday / weekend
  • Weekday7%
  • Weekend93%
Day of week
  • Mon0%
  • Tue0%
  • Wed0%
  • Thu7%
  • Fri0%
  • Sat24%
  • Sun69%
Gender
  • Male52%
  • Female48%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩41.2M-85.7%5-16.7%₩8.2M-82.8%000%Sales↓ · Stores↓ · Per store↓
2025Q3₩58.4M-76.6%5-16.7%₩11.7M-71.9%000%Sales↓ · Stores↓ · Per store↓
2025Q2₩56.9M-88.7%5-16.7%₩11.4M-86.5%000%Sales↓ · Stores↓ · Per store↓
2025Q1₩101.6M-40.7%5-16.7%₩20.3M-28.8%010%Sales↓ · Stores↓ · Per store↓
2024Q4₩287.4M+1148.9%60.0%₩47.9M+1148.9%000%Sales↑ · Stores→ · Per store↑
2024Q3₩249.1M+2829.1%60.0%₩41.5M+2829.1%110%Sales↑ · Stores→ · Per store↑
2024Q2₩505.1M+2729.6%6+20.0%₩84.2M+2258.0%000%Sales↑ · Stores↑ · Per store↑
2024Q1₩171.3M+4711.2%6+20.0%₩28.5M+3909.3%000%Sales↑ · Stores↑ · Per store↑
2023Q4₩23M+69.8%6+20.0%₩3.8M+41.5%110%Sales↑ · Stores↑ · Per store↑
2023Q3₩8.5M+115.0%6+20.0%₩1.4M+79.2%100%Sales↑ · Stores↑ · Per store↑
2023Q2₩17.9M+26.2%50.0%₩3.6M+26.2%000%Sales↑ · Stores→ · Per store↑
2023Q1₩3.6M-87.7%5+25.0%₩712K-90.2%000%Sales↓ · Stores↑ · Per store↓
2022Q4₩13.5M-43.1%5+66.7%₩2.7M-65.8%000%Sales↓ · Stores↑ · Per store↓
2022Q3₩4M-31.0%5+66.7%₩791K-58.6%000%Sales↓ · Stores↑ · Per store↓
2022Q2₩14.1M-33.5%5+66.7%₩2.8M-60.1%100%Sales↓ · Stores↑ · Per store↓
2022Q1₩29M+3562.5%4+33.3%₩7.2M+2646.9%100%Sales↑ · Stores↑ · Per store↑
2021Q4₩23.8M3₩7.9M000%
2021Q3₩5.7M3₩1.9M000%
2021Q2₩21.3M3₩7.1M000%
2021Q1₩791K3₩264K010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.