SEOUL COMMERCIAL AREA

경향신문사 Neighbourhood area

Jung-gu (중구) 소공동· Area 36,893 m² · Area code 3110038 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

커피-음료 2025 Q4 · Seoul data

Estimated sales (quarter)₩563.5M▼ -29.1% YoY
Stores5±0.0% YoY
Sales per store₩112.7M▼ -29.1% YoY

Reading this area Against a year earlier, estimated sales -29.1%, stores 0.0% and sales per store -29.1% do not read in one direction. (vs a year earlier: Sales↓ · Stores→ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +127.3%
Stores±0.0%
Sales per store▲ +127.3%
Market size
Estimated sales (quarter)
₩563.5M
vs 2024Q4
-29.1%
Estimated transactions
97,417
Per-store economics
Estimated sales per store
₩112.7M
vs a year ago
-29.1%
Per transaction
₩6K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩247.9M – ₩894.1M
20212022202320242025
₩247.9M₩563.5M
Stores3 – 6
20212022202320242025
55
Sales per store₩49.6M – ₩190.7M
20212022202320242025
₩49.6M₩112.7M
Openings0 – 3
20212022202320242025
00
Closings0 – 3
20212022202320242025
00
Franchise share40% – 200%
20212022202320242025
40%100%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -29.1%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
0.0%
Franchise share
100% (5/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩592.4M₩563.5M
Stores 2024 Q1 → 2025 Q4
65
Sales per store 2024 Q1 → 2025 Q4
₩98.7M₩112.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1120%
  • 11–1463%
  • 14–1714%
  • 17–213%
  • 21–240%
Age
  • 10s1%
  • 20s12%
  • 30s30%
  • 40s28%
  • 50s20%
  • 60+11%
Weekday / weekend
  • Weekday89%
  • Weekend11%
Day of week
  • Mon16%
  • Tue17%
  • Wed20%
  • Thu18%
  • Fri18%
  • Sat5%
  • Sun6%
Gender
  • Male46%
  • Female54%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩563.5M-29.1%50.0%₩112.7M-29.1%00100%Sales↓ · Stores→ · Per store↓
2025Q3₩696.9M-11.0%4-20.0%₩174.2M+11.2%11150%Sales↓ · Stores↓ · Per store↑
2025Q2₩762.9M-14.7%4-20.0%₩190.7M+6.6%10150%Sales↓ · Stores↓ · Per store↑
2025Q1₩559.9M-5.5%3-50.0%₩186.6M+89.0%13200%Sales↓ · Stores↓ · Per store↑
2024Q4₩794.2M+10.2%50.0%₩158.8M+10.2%00120%Sales↑ · Stores→ · Per store↑
2024Q3₩783.4M+5.0%50.0%₩156.7M+5.0%10120%Sales↑ · Stores→ · Per store↑
2024Q2₩894.1M+5.9%5-16.7%₩178.8M+27.1%01100%Sales↑ · Stores↓ · Per store↑
2024Q1₩592.4M-5.2%60.0%₩98.7M-5.2%1083%Sales↓ · Stores→ · Per store↓
2023Q4₩720.6M+16.9%5-16.7%₩144.1M+40.2%10100%Sales↑ · Stores↓ · Per store↑
2023Q3₩745.8M+32.6%5+25.0%₩149.2M+6.1%0180%Sales↑ · Stores↑ · Per store↑
2023Q2₩844.4M+50.4%6+100.0%₩140.7M-24.8%0067%Sales↑ · Stores↑ · Per store↓
2023Q1₩624.6M+76.5%6+100.0%₩104.1M-11.7%0167%Sales↑ · Stores↑ · Per store↓
2022Q4₩616.7M+40.9%6+50.0%₩102.8M-6.1%3083%Sales↑ · Stores↑ · Per store↓
2022Q3₩562.5M+35.9%4-20.0%₩140.6M+69.9%20100%Sales↑ · Stores↓ · Per store↑
2022Q2₩561.4M+46.0%3-40.0%₩187.1M+143.4%00100%Sales↑ · Stores↓ · Per store↑
2022Q1₩353.9M+42.7%3-40.0%₩118M+137.9%01100%Sales↑ · Stores↓ · Per store↑
2021Q4₩437.7M4₩109.4M0175%
2021Q3₩413.9M5₩82.8M1160%
2021Q2₩384.4M5₩76.9M1060%
2021Q1₩247.9M5₩49.6M0040%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.