SEOUL COMMERCIAL AREA

남산케이블카 Neighbourhood area

Jung-gu (중구) 명동· Area 130,560 m² · Area code 3110041 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩3,938.1M▼ -6.5% YoY
Stores12▲ +9.1% YoY
Sales per store₩328.2M▼ -14.3% YoY

Reading this area Stores rose 9.1% from a year earlier while estimated sales stayed about the same (-6.5%), so sales per store fell 14.3%. (vs a year earlier: Sales↓ · Stores↑ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +92.6%
Stores▲ +9.1%
Sales per store▲ +76.6%
Market size
Estimated sales (quarter)
₩3,938.1M
vs 2024Q4
-6.5%
Estimated transactions
109,822
Per-store economics
Estimated sales per store
₩328.2M
vs a year ago
-14.3%
Per transaction
₩36K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,908.7M – ₩5,261.2M
20212022202320242025
₩2,044.5M₩3,938.1M
Stores11 – 12
20212022202320242025
1112
Sales per store₩173.5M – ₩438.4M
20212022202320242025
₩185.9M₩328.2M
Openings0 – 1
20212022202320242025
01
Closings0 – 1
20212022202320242025
00
Franchise share8% – 9%
20212022202320242025
9%8%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -6.5%, stores YoY +9.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
12
vs a year ago
+9.1%
Franchise share
8% (1/12)
Movement
Openings (rate)
1 (8%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩4,180.6M₩3,938.1M
Stores 2024 Q1 → 2025 Q4
1212
Sales per store 2024 Q1 → 2025 Q4
₩348.4M₩328.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–116%
  • 11–1444%
  • 14–1716%
  • 17–2125%
  • 21–249%
Age
  • 10s1%
  • 20s12%
  • 30s20%
  • 40s21%
  • 50s27%
  • 60+20%
Weekday / weekend
  • Weekday76%
  • Weekend24%
Day of week
  • Mon15%
  • Tue12%
  • Wed15%
  • Thu16%
  • Fri18%
  • Sat15%
  • Sun9%
Gender
  • Male51%
  • Female49%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩3,938.1M-6.5%12+9.1%₩328.2M-14.3%108%Sales↓ · Stores↑ · Per store↓
2025Q3₩3,315.1M+1.2%11-8.3%₩301.4M+10.4%009%Sales→ · Stores↓ · Per store↑
2025Q2₩4,003.2M-20.5%11-8.3%₩363.9M-13.3%009%Sales↓ · Stores↓ · Per store↓
2025Q1₩2,527.3M-39.5%11-8.3%₩229.8M-34.1%009%Sales↓ · Stores↓ · Per store↓
2024Q4₩4,212.5M-19.9%11-8.3%₩383M-12.7%019%Sales↓ · Stores↓ · Per store↓
2024Q3₩3,274.9M-15.6%120.0%₩272.9M-15.6%008%Sales↓ · Stores→ · Per store↓
2024Q2₩5,037.7M+24.0%120.0%₩419.8M+24.0%008%Sales↑ · Stores→ · Per store↑
2024Q1₩4,180.6M+49.1%120.0%₩348.4M+49.1%008%Sales↑ · Stores→ · Per store↑
2023Q4₩5,261.2M+47.3%12+9.1%₩438.4M+35.0%008%Sales↑ · Stores↑ · Per store↑
2023Q3₩3,880.7M+36.1%12+9.1%₩323.4M+24.8%118%Sales↑ · Stores↑ · Per store↑
2023Q2₩4,063.5M-4.7%12+9.1%₩338.6M-12.6%008%Sales↓ · Stores↑ · Per store↓
2023Q1₩2,803M+46.9%12+9.1%₩233.6M+34.6%108%Sales↑ · Stores↑ · Per store↑
2022Q4₩3,572.7M+22.9%110.0%₩324.8M+22.9%009%Sales↑ · Stores→ · Per store↑
2022Q3₩2,850.7M+9.5%110.0%₩259.2M+9.5%009%Sales↑ · Stores→ · Per store↑
2022Q2₩4,263.3M+27.2%110.0%₩387.6M+27.2%009%Sales↑ · Stores→ · Per store↑
2022Q1₩1,908.7M-6.6%110.0%₩173.5M-6.6%009%Sales↓ · Stores→ · Per store↓
2021Q4₩2,906.8M11₩264.3M009%
2021Q3₩2,602.3M11₩236.6M009%
2021Q2₩3,351.6M11₩304.7M009%
2021Q1₩2,044.5M11₩185.9M009%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.