SEOUL COMMERCIAL AREA

남산골공원옆 골목상권

중구필동· Area 72,607 m² · Area code 3110042 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩336.2M▼ -10.0% YoY
Stores8▲ +14.3% YoY
Sales per store₩42M▼ -21.2% YoY

Reading this area Stores rose 14.3% from a year earlier while estimated sales stayed about the same (-10.0%), so sales per store fell 21.2%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +35.5%
Stores▲ +14.3%
Sales per store▲ +18.6%
Market size
Estimated sales (quarter)
₩336.2M
vs 2024Q4
-10.0%
Estimated transactions
8,058
Per-store economics
Estimated sales per store
₩42M
vs a year ago
-21.2%
Per transaction
₩42K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩248.1M – ₩384.3M
20212022202320242025
₩248.1M₩336.2M
Stores7 – 8
20212022202320242025
78
Sales per store₩35.4M – ₩54.9M
20212022202320242025
₩35.4M₩42M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -10.0%, stores YoY +14.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
+14.3%
Franchise share
0% (0/8)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩292.1M₩336.2M
Stores 2024 Q1 → 2025 Q4
78
Sales per store 2024 Q1 → 2025 Q4
₩41.7M₩42M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–110%
  • 11–1453%
  • 14–178%
  • 17–2124%
  • 21–2414%
Age
  • 10s0%
  • 20s11%
  • 30s18%
  • 40s14%
  • 50s27%
  • 60+30%
Weekday / weekend
  • Weekday92%
  • Weekend8%
Day of week
  • Mon16%
  • Tue16%
  • Wed25%
  • Thu14%
  • Fri21%
  • Sat8%
  • Sun0%
Gender
  • Male70%
  • Female30%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩336.2M-10.0%8+14.3%₩42M-21.2%000%Possible crowding
2025Q3₩326.8M-6.8%8+14.3%₩40.9M-18.4%100%Possible crowding
2025Q2₩322.2M+18.4%70.0%₩46M+18.4%000%Growing
2025Q1₩345M+18.1%70.0%₩49.3M+18.1%000%Growing
2024Q4₩373.5M+5.3%7-12.5%₩53.4M+20.3%000%Mixed
2024Q3₩350.6M+12.6%70.0%₩50.1M+12.6%000%Growing
2024Q2₩272M-8.5%70.0%₩38.9M-8.5%110%Mixed
2024Q1₩292.1M-16.2%70.0%₩41.7M-16.2%010%Mixed
2023Q4₩354.8M-7.7%8+14.3%₩44.4M-19.2%100%Possible crowding
2023Q3₩311.4M-10.3%70.0%₩44.5M-10.3%000%Mixed
2023Q2₩297.3M+1.9%70.0%₩42.5M+1.9%000%Mixed
2023Q1₩348.6M+17.8%7-12.5%₩49.8M+34.6%000%Mixed
2022Q4₩384.3M+12.8%70.0%₩54.9M+12.8%000%Growing
2022Q3₩347.1M+20.8%70.0%₩49.6M+20.8%000%Growing
2022Q2₩291.6M-11.2%70.0%₩41.7M-11.2%010%Mixed
2022Q1₩296M+19.3%8+14.3%₩37M+4.4%100%Growing
2021Q4₩340.7M7₩48.7M000%
2021Q3₩287.3M7₩41M000%
2021Q2₩328.2M7₩46.9M000%
2021Q1₩248.1M7₩35.4M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.