SEOUL COMMERCIAL AREA

장충단 고개 골목상권

중구다산동· Area 70,693 m² · Area code 3110049 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,594M▼ -27.5% YoY
Stores19▼ -5.0% YoY
Sales per store₩83.9M▼ -23.7% YoY

Reading this area Estimated sales fell 27.5% from a year earlier and stores fell 5.0%. Sales per store are down 23.7%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -21.8%
Stores▼ -5.0%
Sales per store▼ -17.6%
Market size
Estimated sales (quarter)
₩1,594M
vs 2024Q4
-27.5%
Estimated transactions
18,108
Per-store economics
Estimated sales per store
₩83.9M
vs a year ago
-23.7%
Per transaction
₩88K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,594M – ₩2,647M
20212022202320242025
₩2,037.2M₩1,594M
Stores17 – 20
20212022202320242025
2019
Sales per store₩83.9M – ₩144.4M
20212022202320242025
₩101.9M₩83.9M
Openings0 – 3
20212022202320242025
02
Closings0 – 2
20212022202320242025
00
Franchise share10% – 21%
20212022202320242025
15%21%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -27.5%, stores YoY -5.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
19
vs a year ago
-5.0%
Franchise share
21% (4/19)
Movement
Openings (rate)
2 (9%)
Closings (rate)
0 (0%)
Net store change
+2
Estimated sales 2024 Q1 → 2025 Q4
₩2,066.7M₩1,594M
Stores 2024 Q1 → 2025 Q4
1819
Sales per store 2024 Q1 → 2025 Q4
₩114.8M₩83.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–110%
  • 11–1415%
  • 14–1714%
  • 17–2146%
  • 21–2424%
Age
  • 10s0%
  • 20s19%
  • 30s33%
  • 40s22%
  • 50s15%
  • 60+9%
Weekday / weekend
  • Weekday72%
  • Weekend28%
Day of week
  • Mon12%
  • Tue15%
  • Wed15%
  • Thu14%
  • Fri16%
  • Sat15%
  • Sun13%
Gender
  • Male57%
  • Female43%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,594M-27.5%19-5.0%₩83.9M-23.7%2021%Shrinking
2025Q3₩1,875.2M-18.2%190.0%₩98.7M-18.2%0111%Mixed
2025Q2₩2,025.5M-11.8%20+11.1%₩101.3M-20.6%2210%Possible crowding
2025Q1₩2,409.7M+16.6%20+11.1%₩120.5M+4.9%0010%Growing
2024Q4₩2,199.5M+6.4%20+17.6%₩110M-9.6%1010%Competition inflow
2024Q3₩2,293.4M+0.4%19+11.8%₩120.7M-10.2%1011%Possible crowding
2024Q2₩2,297.3M+4.2%180.0%₩127.6M+4.2%0011%Growing
2024Q1₩2,066.7M-21.9%18-5.3%₩114.8M-17.6%3211%Shrinking
2023Q4₩2,067.1M-17.4%17-15.0%₩121.6M-2.8%0012%Shrinking
2023Q3₩2,284.9M-11.9%17-15.0%₩134.4M+3.6%0112%Shrinking
2023Q2₩2,205.4M-15.2%180.0%₩122.5M-15.2%0211%Mixed
2023Q1₩2,647M+16.2%19+5.6%₩139.3M+10.1%0116%Growing
2022Q4₩2,502.1M+4.6%20+11.1%₩125.1M-5.9%1115%Competition inflow
2022Q3₩2,594.5M+24.9%200.0%₩129.7M+24.9%2015%Growing
2022Q2₩2,599.6M+16.7%18-10.0%₩144.4M+29.7%0017%Mixed
2022Q1₩2,278.2M+11.8%18-10.0%₩126.6M+24.3%0017%Mixed
2021Q4₩2,393.1M18₩133M0217%
2021Q3₩2,078M20₩103.9M1115%
2021Q2₩2,227.2M20₩111.4M0015%
2021Q1₩2,037.2M20₩101.9M0015%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.