SEOUL COMMERCIAL AREA

상왕십리역 3번 Neighbourhood area

Seongdong-gu (성동구) 왕십리도선동· Area 80,878 m² · Area code 3110115 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,663.7M▲ +2.7% YoY
Stores13▼ -23.5% YoY
Sales per store₩204.9M▲ +34.3% YoY

Reading this area Stores fell 23.5% from a year earlier while estimated sales held at +2.7%, so sales per store rose 34.3%. (vs a year earlier: Sales→ · Stores↓ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +44.1%
Stores▼ -38.1%
Sales per store▲ +132.8%
Market size
Estimated sales (quarter)
₩2,663.7M
vs 2024Q4
+2.7%
Estimated transactions
22,911
Per-store economics
Estimated sales per store
₩204.9M
vs a year ago
+34.3%
Per transaction
₩116K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,707M – ₩2,663.7M
20212022202320242025
₩1,848.7M₩2,663.7M
Stores13 – 21
20212022202320242025
2113
Sales per store₩87.4M – ₩204.9M
20212022202320242025
₩88M₩204.9M
Openings0 – 5
20212022202320242025
10
Closings0 – 5
20212022202320242025
02
Franchise share6% – 26%
20212022202320242025
10%8%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +2.7%, stores YoY -23.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
13
vs a year ago
-23.5%
Franchise share
8% (1/13)
Movement
Openings (rate)
0 (0%)
Closings (rate)
2 (14%)
Net store change
−2
Estimated sales 2024 Q1 → 2025 Q4
₩2,093.4M₩2,663.7M
Stores 2024 Q1 → 2025 Q4
1913
Sales per store 2024 Q1 → 2025 Q4
₩110.2M₩204.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–111%
  • 11–1419%
  • 14–179%
  • 17–2159%
  • 21–2412%
Age
  • 10s0%
  • 20s4%
  • 30s18%
  • 40s18%
  • 50s30%
  • 60+29%
Weekday / weekend
  • Weekday79%
  • Weekend21%
Day of week
  • Mon13%
  • Tue17%
  • Wed14%
  • Thu15%
  • Fri20%
  • Sat13%
  • Sun8%
Gender
  • Male65%
  • Female35%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩2,663.7M+2.7%13-23.5%₩204.9M+34.3%028%Sales→ · Stores↓ · Per store↑
2025Q3₩2,268.3M+12.4%15-11.8%₩151.2M+27.4%017%Sales↑ · Stores↓ · Per store↑
2025Q2₩2,145.4M+12.5%16-15.8%₩134.1M+33.6%026%Sales↑ · Stores↓ · Per store↑
2025Q1₩2,078M-0.7%18-5.3%₩115.4M+4.8%236%Sales→ · Stores↓ · Per store↑
2024Q4₩2,593.4M+10.5%17-10.5%₩152.6M+23.5%0018%Sales↑ · Stores↓ · Per store↑
2024Q3₩2,018.1M+1.8%17-19.0%₩118.7M+25.7%0218%Sales→ · Stores↓ · Per store↑
2024Q2₩1,907.2M-3.7%19-9.5%₩100.4M+6.4%0116%Sales↓ · Stores↓ · Per store↑
2024Q1₩2,093.4M+5.4%19-5.0%₩110.2M+10.9%1221%Sales↑ · Stores↓ · Per store↑
2023Q4₩2,347.5M-4.0%19-5.0%₩123.6M+1.0%5526%Sales↓ · Stores↓ · Per store→
2023Q3₩1,983M-13.8%21+5.0%₩94.4M-17.9%0014%Sales↓ · Stores↑ · Per store↓
2023Q2₩1,981.4M-17.4%21+5.0%₩94.4M-21.3%1014%Sales↓ · Stores↑ · Per store↓
2023Q1₩1,986.7M+13.6%200.0%₩99.3M+13.6%1115%Sales↑ · Stores→ · Per store↑
2022Q4₩2,446.4M+7.1%200.0%₩122.3M+7.1%0015%Sales↑ · Stores→ · Per store↑
2022Q3₩2,301.4M+34.8%20+5.3%₩115.1M+28.1%0015%Sales↑ · Stores↑ · Per store↑
2022Q2₩2,397.6M+11.0%20+5.3%₩119.9M+5.5%1015%Sales↑ · Stores↑ · Per store↑
2022Q1₩1,748.4M-5.4%20-4.8%₩87.4M-0.7%0010%Sales↓ · Stores↓ · Per store→
2021Q4₩2,283.6M20₩114.2M1010%
2021Q3₩1,707M19₩89.8M1111%
2021Q2₩2,159.3M19₩113.6M0211%
2021Q1₩1,848.7M21₩88M1010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.