SEOUL COMMERCIAL AREA

마장역 3번 골목상권

성동구마장동· Area 169,553 m² · Area code 3110123 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,693.8M▼ -11.3% YoY
Stores11▼ -15.4% YoY
Sales per store₩154M▲ +4.8% YoY

Reading this area Estimated sales fell 11.3% from a year earlier and stores fell 15.4%. Sales per store are up 4.8%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +24.3%
Stores▼ -8.3%
Sales per store▲ +35.6%
Market size
Estimated sales (quarter)
₩1,693.8M
vs 2024Q4
-11.3%
Estimated transactions
74,193
Per-store economics
Estimated sales per store
₩154M
vs a year ago
+4.8%
Per transaction
₩23K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,363M – ₩2,586.6M
20212022202320242025
₩1,363M₩1,693.8M
Stores11 – 14
20212022202320242025
1211
Sales per store₩113.6M – ₩199M
20212022202320242025
₩113.6M₩154M
Openings0 – 2
20212022202320242025
10
Closings0 – 2
20212022202320242025
12
Franchise share7% – 17%
20212022202320242025
8%9%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -11.3%, stores YoY -15.4%.

Competition change stores, openings, closings, franchise
Competition
Stores
11
vs a year ago
-15.4%
Franchise share
9% (1/11)
Movement
Openings (rate)
0 (0%)
Closings (rate)
2 (17%)
Net store change
−2
Estimated sales 2024 Q1 → 2025 Q4
₩2,119M₩1,693.8M
Stores 2024 Q1 → 2025 Q4
1211
Sales per store 2024 Q1 → 2025 Q4
₩176.6M₩154M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–117%
  • 11–1430%
  • 14–1715%
  • 17–2129%
  • 21–2418%
Age
  • 10s1%
  • 20s6%
  • 30s18%
  • 40s14%
  • 50s18%
  • 60+43%
Weekday / weekend
  • Weekday68%
  • Weekend32%
Day of week
  • Mon12%
  • Tue11%
  • Wed16%
  • Thu16%
  • Fri13%
  • Sat18%
  • Sun15%
Gender
  • Male79%
  • Female21%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,693.8M-11.3%11-15.4%₩154M+4.8%029%Shrinking
2025Q3₩1,693.3M-5.2%13+8.3%₩130.3M-12.5%008%Possible crowding
2025Q2₩1,501.9M-22.2%13+8.3%₩115.5M-28.2%008%Possible crowding
2025Q1₩1,736.2M-18.1%13+8.3%₩133.6M-24.4%008%Possible crowding
2024Q4₩1,909.3M-12.6%13+8.3%₩146.9M-19.4%108%Possible crowding
2024Q3₩1,785.3M-14.0%120.0%₩148.8M-14.0%008%Mixed
2024Q2₩1,930.5M-7.3%120.0%₩160.9M-7.3%018%Mixed
2024Q1₩2,119M-9.1%120.0%₩176.6M-9.1%0017%Mixed
2023Q4₩2,185.4M-7.9%120.0%₩182.1M-7.9%0017%Mixed
2023Q3₩2,076.6M-12.4%12-7.7%₩173M-5.1%0017%Shrinking
2023Q2₩2,081.9M-19.5%12-7.7%₩173.5M-12.8%0017%Shrinking
2023Q1₩2,332.1M+5.9%12-7.7%₩194.3M+14.7%0017%Mixed
2022Q4₩2,373M+4.5%12-7.7%₩197.8M+13.3%0117%Mixed
2022Q3₩2,371.7M+38.8%13-7.1%₩182.4M+49.4%0015%Mixed
2022Q2₩2,586.6M+41.4%13-7.1%₩199M+52.3%0015%Mixed
2022Q1₩2,202.8M+61.6%13+8.3%₩169.4M+49.2%0015%Growing
2021Q4₩2,269.7M13₩174.6M1115%
2021Q3₩1,709.3M14₩122.1M007%
2021Q2₩1,829.5M14₩130.7M207%
2021Q1₩1,363M12₩113.6M118%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.