SEOUL COMMERCIAL AREA

성원중학교 Neighbourhood area

Seongdong-gu (성동구) 성수1가1동· Area 247,340 m² · Area code 3110128 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

철물점 2025 Q4 · Seoul data

Estimated sales (quarter)₩232.1M▲ +0.3% YoY
Stores7▼ -12.5% YoY
Sales per store₩33.2M▲ +14.7% YoY

Reading this area Stores fell 12.5% from a year earlier while estimated sales held at +0.3%, so sales per store rose 14.7%. (descriptive pattern: Possible recovery)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -7.9%
Stores▼ -30.0%
Sales per store▲ +31.5%
Market size
Estimated sales (quarter)
₩232.1M
vs 2024Q4
+0.3%
Estimated transactions
8,159
Per-store economics
Estimated sales per store
₩33.2M
vs a year ago
+14.7%
Per transaction
₩28K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩148.7M – ₩406.3M
20212022202320242025
₩252M₩232.1M
Stores7 – 10
20212022202320242025
107
Sales per store₩15.9M – ₩50.8M
20212022202320242025
₩25.2M₩33.2M
Openings0 – 0
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +0.3%, stores YoY -12.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
7
vs a year ago
-12.5%
Franchise share
0% (0/7)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩152.2M₩232.1M
Stores 2024 Q1 → 2025 Q4
87
Sales per store 2024 Q1 → 2025 Q4
₩19M₩33.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1157%
  • 11–1418%
  • 14–1719%
  • 17–217%
  • 21–240%
Age
  • 10s0%
  • 20s8%
  • 30s5%
  • 40s9%
  • 50s31%
  • 60+47%
Weekday / weekend
  • Weekday92%
  • Weekend8%
Day of week
  • Mon8%
  • Tue33%
  • Wed7%
  • Thu32%
  • Fri13%
  • Sat5%
  • Sun3%
Gender
  • Male76%
  • Female24%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩232.1M+0.3%7-12.5%₩33.2M+14.7%000%Possible recovery
2025Q3₩240.8M-4.9%7-12.5%₩34.4M+8.7%000%Shrinking
2025Q2₩224.9M-11.9%7-12.5%₩32.1M+0.6%000%Shrinking
2025Q1₩148.7M-2.3%7-12.5%₩21.2M+11.7%010%Possible recovery
2024Q4₩231.3M-35.5%80.0%₩28.9M-35.5%000%Mixed
2024Q3₩253.3M-37.7%80.0%₩31.7M-37.7%000%Mixed
2024Q2₩255.4M+0.5%80.0%₩31.9M+0.5%000%Mixed
2024Q1₩152.2M-30.7%80.0%₩19M-30.7%000%Mixed
2023Q4₩358.4M+11.6%8-11.1%₩44.8M+25.5%000%Mixed
2023Q3₩406.3M+28.0%8-11.1%₩50.8M+43.9%000%Mixed
2023Q2₩254.1M-14.7%8-11.1%₩31.8M-4.1%000%Shrinking
2023Q1₩219.5M+38.1%8-20.0%₩27.4M+72.6%010%Mixed
2022Q4₩321.1M+43.0%9-10.0%₩35.7M+58.9%000%Mixed
2022Q3₩317.5M+91.5%9-10.0%₩35.3M+112.8%000%Mixed
2022Q2₩298M+28.7%9-10.0%₩33.1M+42.9%010%Mixed
2022Q1₩159M-36.9%100.0%₩15.9M-36.9%000%Mixed
2021Q4₩224.5M10₩22.5M000%
2021Q3₩165.8M10₩16.6M000%
2021Q2₩231.6M10₩23.2M000%
2021Q1₩252M10₩25.2M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.