SEOUL COMMERCIAL AREA

성수동카페거리 골목상권

성동구성수2가1동· Area 131,865 m² · Area code 3110131 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

신발 2025 Q4 · Seoul data

Estimated sales (quarter)₩12,677M▲ +10.3% YoY
Stores29±0.0% YoY
Sales per store₩437.1M▲ +10.3% YoY

Reading this area Estimated sales rose 10.3% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 10.3%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +177.9%
Stores▼ -21.6%
Sales per store▲ +254.5%
Market size
Estimated sales (quarter)
₩12,677M
vs 2024Q4
+10.3%
Estimated transactions
85,891
Per-store economics
Estimated sales per store
₩437.1M
vs a year ago
+10.3%
Per transaction
₩148K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩3,220.4M – ₩13,317.2M
20212022202320242025
₩4,562.1M₩12,677M
Stores28 – 37
20212022202320242025
3729
Sales per store₩87M – ₩443.9M
20212022202320242025
₩123.3M₩437.1M
Openings0 – 2
20212022202320242025
00
Closings0 – 3
20212022202320242025
11
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +10.3%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
29
vs a year ago
0.0%
Franchise share
0% (0/29)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (3%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩6,109.4M₩12,677M
Stores 2024 Q1 → 2025 Q4
3029
Sales per store 2024 Q1 → 2025 Q4
₩203.6M₩437.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–114%
  • 11–1419%
  • 14–1735%
  • 17–2142%
  • 21–240%
Age
  • 10s1%
  • 20s29%
  • 30s34%
  • 40s18%
  • 50s12%
  • 60+6%
Weekday / weekend
  • Weekday67%
  • Weekend33%
Day of week
  • Mon8%
  • Tue7%
  • Wed13%
  • Thu13%
  • Fri26%
  • Sat21%
  • Sun11%
Gender
  • Male56%
  • Female44%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩12,677M+10.3%290.0%₩437.1M+10.3%010%Growing
2025Q3₩9,669.1M-21.7%30+7.1%₩322.3M-26.9%000%Possible crowding
2025Q2₩13,317.2M+168.7%30+7.1%₩443.9M+150.8%000%Growing
2025Q1₩7,211.8M+18.0%300.0%₩240.4M+18.0%210%Growing
2024Q4₩11,491.1M+99.9%29-6.5%₩396.2M+113.7%100%Mixed
2024Q3₩12,351M+104.9%28-17.6%₩441.1M+148.8%000%Mixed
2024Q2₩4,956.3M-0.6%28-15.2%₩177M+17.2%020%Possible recovery
2024Q1₩6,109.4M+46.6%30-11.8%₩203.6M+66.1%010%Mixed
2023Q4₩5,747.2M+5.7%31-13.9%₩185.4M+22.8%030%Mixed
2023Q3₩6,027.7M+46.0%34-5.6%₩177.3M+54.6%100%Mixed
2023Q2₩4,983.8M-5.8%33-8.3%₩151M+2.7%120%Shrinking
2023Q1₩4,167.9M-12.7%34-5.6%₩122.6M-7.5%020%Shrinking
2022Q4₩5,436.5M-13.0%360.0%₩151M-13.0%110%Mixed
2022Q3₩4,128.4M+28.2%36-2.7%₩114.7M+31.8%000%Growing
2022Q2₩5,292.5M+18.8%36-2.7%₩147M+22.1%000%Growing
2022Q1₩4,773.1M+4.6%36-2.7%₩132.6M+7.5%000%Growing
2021Q4₩6,246.9M36₩173.5M010%
2021Q3₩3,220.4M37₩87M110%
2021Q2₩4,456.5M37₩120.4M000%
2021Q1₩4,562.1M37₩123.3M010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.