SEOUL COMMERCIAL AREA

자양4동주민센터 Neighbourhood area

Gwangjin-gu (광진구) 자양4동· Area 155,861 m² · Area code 3110139 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩291.9M▼ -4.7% YoY
Stores12▼ -7.7% YoY
Sales per store₩24.3M▲ +3.2% YoY

Reading this area Estimated sales fell 4.7% from a year earlier and stores fell 7.7%. Sales per store are up 3.2%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +44.8%
Stores▼ -20.0%
Sales per store▲ +81.0%
Market size
Estimated sales (quarter)
₩291.9M
vs 2024Q4
-4.7%
Estimated transactions
8,972
Per-store economics
Estimated sales per store
₩24.3M
vs a year ago
+3.2%
Per transaction
₩33K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩94.7M – ₩306.5M
20212022202320242025
₩201.6M₩291.9M
Stores12 – 17
20212022202320242025
1512
Sales per store₩6.3M – ₩24.3M
20212022202320242025
₩13.4M₩24.3M
Openings0 – 2
20212022202320242025
10
Closings0 – 3
20212022202320242025
01
Franchise share0% – 8%
20212022202320242025
7%8%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -4.7%, stores YoY -7.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
12
vs a year ago
-7.7%
Franchise share
8% (1/12)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (8%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩172.2M₩291.9M
Stores 2024 Q1 → 2025 Q4
1712
Sales per store 2024 Q1 → 2025 Q4
₩10.1M₩24.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0622%
  • 06–111%
  • 11–141%
  • 14–174%
  • 17–2134%
  • 21–2439%
Age
  • 10s0%
  • 20s16%
  • 30s23%
  • 40s14%
  • 50s30%
  • 60+17%
Weekday / weekend
  • Weekday68%
  • Weekend32%
Day of week
  • Mon10%
  • Tue13%
  • Wed12%
  • Thu15%
  • Fri17%
  • Sat23%
  • Sun9%
Gender
  • Male70%
  • Female30%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩291.9M-4.7%12-7.7%₩24.3M+3.2%018%Shrinking
2025Q3₩196.8M-7.9%13+8.3%₩15.1M-15.0%108%Possible crowding
2025Q2₩221.6M-1.2%12-20.0%₩18.5M+23.5%008%Possible recovery
2025Q1₩259.5M+50.7%12-29.4%₩21.6M+113.5%018%Mixed
2024Q4₩306.5M+58.7%13-23.5%₩23.6M+107.6%108%Mixed
2024Q3₩213.7M-19.0%12-25.0%₩17.8M+8.0%038%Shrinking
2024Q2₩224.3M-2.9%15-6.3%₩15M+3.6%027%Possible recovery
2024Q1₩172.2M-20.6%17+13.3%₩10.1M-29.9%006%Possible crowding
2023Q4₩193.1M-29.9%17+13.3%₩11.4M-38.1%106%Possible crowding
2023Q3₩263.9M+37.1%160.0%₩16.5M+37.1%106%Growing
2023Q2₩231M+16.1%16-5.9%₩14.4M+23.4%100%Mixed
2023Q1₩216.8M+47.8%150.0%₩14.5M+47.8%110%Growing
2022Q4₩275.4M+81.1%150.0%₩18.4M+81.1%010%Growing
2022Q3₩192.5M+103.3%16+6.7%₩12M+90.6%120%Growing
2022Q2₩198.9M-15.3%17+6.3%₩11.7M-20.3%200%Possible crowding
2022Q1₩146.6M-27.3%150.0%₩9.8M-27.3%000%Mixed
2021Q4₩152.1M15₩10.1M110%
2021Q3₩94.7M15₩6.3M010%
2021Q2₩234.7M16₩14.7M110%
2021Q1₩201.6M15₩13.4M107%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.