SEOUL COMMERCIAL AREA

신설동역 9번 골목상권

동대문구용신동· Area 141,747 m² · Area code 3110181 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩375.8M▼ -7.5% YoY
Stores11▼ -15.4% YoY
Sales per store₩34.2M▲ +9.3% YoY

Reading this area Estimated sales fell 7.5% from a year earlier and stores fell 15.4%. Sales per store are up 9.3%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +6.4%
Stores▼ -21.4%
Sales per store▲ +35.5%
Market size
Estimated sales (quarter)
₩375.8M
vs 2024Q4
-7.5%
Estimated transactions
17,097
Per-store economics
Estimated sales per store
₩34.2M
vs a year ago
+9.3%
Per transaction
₩22K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩257.4M – ₩406.3M
20212022202320242025
₩353.1M₩375.8M
Stores11 – 15
20212022202320242025
1411
Sales per store₩19.8M – ₩34.2M
20212022202320242025
₩25.2M₩34.2M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
02
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -7.5%, stores YoY -15.4%.

Competition change stores, openings, closings, franchise
Competition
Stores
11
vs a year ago
-15.4%
Franchise share
0% (0/11)
Movement
Openings (rate)
0 (0%)
Closings (rate)
2 (18%)
Net store change
−2
Estimated sales 2024 Q1 → 2025 Q4
₩330.4M₩375.8M
Stores 2024 Q1 → 2025 Q4
1311
Sales per store 2024 Q1 → 2025 Q4
₩25.4M₩34.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–117%
  • 11–1468%
  • 14–1711%
  • 17–2112%
  • 21–242%
Age
  • 10s0%
  • 20s2%
  • 30s16%
  • 40s13%
  • 50s28%
  • 60+41%
Weekday / weekend
  • Weekday78%
  • Weekend22%
Day of week
  • Mon17%
  • Tue19%
  • Wed16%
  • Thu13%
  • Fri15%
  • Sat8%
  • Sun13%
Gender
  • Male69%
  • Female31%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩375.8M-7.5%11-15.4%₩34.2M+9.3%020%Shrinking
2025Q3₩350.1M+16.9%130.0%₩26.9M+16.9%000%Growing
2025Q2₩379.5M+0.1%130.0%₩29.2M+0.1%000%Mixed
2025Q1₩304.5M-7.8%130.0%₩23.4M-7.8%000%Mixed
2024Q4₩406.3M+12.9%13+8.3%₩31.3M+4.3%000%Growing
2024Q3₩299.4M-9.5%13+8.3%₩23M-16.4%110%Possible crowding
2024Q2₩379.1M+5.9%130.0%₩29.2M+5.9%000%Growing
2024Q1₩330.4M-8.2%13-13.3%₩25.4M+5.9%100%Shrinking
2023Q4₩359.7M-5.3%12-20.0%₩30M+18.4%000%Shrinking
2023Q3₩330.7M+28.5%12-7.7%₩27.6M+39.2%010%Mixed
2023Q2₩358.2M+6.0%130.0%₩27.6M+6.0%020%Growing
2023Q1₩360M+3.3%15+7.1%₩24M-3.6%000%Competition inflow
2022Q4₩379.8M+10.2%15+7.1%₩25.3M+2.9%200%Mixed
2022Q3₩257.4M-16.1%13-7.1%₩19.8M-9.6%000%Shrinking
2022Q2₩338M-10.7%13-7.1%₩26M-3.8%010%Shrinking
2022Q1₩348.5M-1.3%140.0%₩24.9M-1.3%000%Mixed
2021Q4₩344.5M14₩24.6M000%
2021Q3₩306.7M14₩21.9M110%
2021Q2₩378.3M14₩27M000%
2021Q1₩353.1M14₩25.2M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.