SEOUL COMMERCIAL AREA

용두사거리 골목상권

동대문구용신동· Area 24,379 m² · Area code 3110184 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩447.2M±0.0% YoY
Stores4▲ +33.3% YoY
Sales per store₩111.8M▼ -25.0% YoY

Reading this area Stores rose 33.3% from a year earlier while estimated sales stayed about the same (0.0%), so sales per store fell 25.0%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +64.9%
Stores±0.0%
Sales per store▲ +64.9%
Market size
Estimated sales (quarter)
₩447.2M
vs 2024Q4
-0.0%
Estimated transactions
11,264
Per-store economics
Estimated sales per store
₩111.8M
vs a year ago
-25.0%
Per transaction
₩40K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩226.6M – ₩492.4M
20212022202320242025
₩271.2M₩447.2M
Stores3 – 4
20212022202320242025
44
Sales per store₩56.6M – ₩164.1M
20212022202320242025
₩67.8M₩111.8M
Openings0 – 1
20212022202320242025
01
Closings0 – 1
20212022202320242025
00
Franchise share25% – 67%
20212022202320242025
25%25%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -0.0%, stores YoY +33.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
+33.3%
Franchise share
25% (1/4)
Movement
Openings (rate)
1 (20%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩377M₩447.2M
Stores 2024 Q1 → 2025 Q4
34
Sales per store 2024 Q1 → 2025 Q4
₩125.7M₩111.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1434%
  • 14–1714%
  • 17–2147%
  • 21–245%
Age
  • 10s0%
  • 20s6%
  • 30s14%
  • 40s20%
  • 50s28%
  • 60+32%
Weekday / weekend
  • Weekday68%
  • Weekend32%
Day of week
  • Mon11%
  • Tue13%
  • Wed13%
  • Thu14%
  • Fri17%
  • Sat17%
  • Sun15%
Gender
  • Male55%
  • Female45%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩447.2M-0.0%4+33.3%₩111.8M-25.0%1025%Possible crowding
2025Q3₩437.7M+22.2%30.0%₩145.9M+22.2%0033%Growing
2025Q2₩477.1M+18.6%30.0%₩159M+18.6%0033%Growing
2025Q1₩492.4M+30.6%30.0%₩164.1M+30.6%0033%Growing
2024Q4₩447.4M+27.9%30.0%₩149.1M+27.9%1133%Growing
2024Q3₩358.1M+8.2%30.0%₩119.4M+8.2%0033%Growing
2024Q2₩402.1M+24.3%30.0%₩134M+24.3%0133%Growing
2024Q1₩377M+6.6%30.0%₩125.7M+6.6%1067%Growing
2023Q4₩349.9M-5.0%30.0%₩116.6M-5.0%0033%Mixed
2023Q3₩330.9M-1.6%30.0%₩110.3M-1.6%0033%Mixed
2023Q2₩323.4M-5.6%3-25.0%₩107.8M+25.8%0033%Shrinking
2023Q1₩353.7M+56.1%3-25.0%₩117.9M+108.1%0033%Mixed
2022Q4₩368.1M+32.0%3-25.0%₩122.7M+76.0%0033%Mixed
2022Q3₩336.2M+24.8%3-25.0%₩112.1M+66.4%0133%Mixed
2022Q2₩342.7M-1.8%40.0%₩85.7M-1.8%0025%Mixed
2022Q1₩226.6M-16.4%40.0%₩56.6M-16.4%0025%Mixed
2021Q4₩278.9M4₩69.7M0025%
2021Q3₩269.4M4₩67.4M0025%
2021Q2₩349.1M4₩87.3M0025%
2021Q1₩271.2M4₩67.8M0025%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.