SEOUL COMMERCIAL AREA

용두동신동아아파트 Neighbourhood area

Dongdaemun-gu (동대문구) 용신동· Area 152,517 m² · Area code 3110188 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반의류 2025 Q4 · Seoul data

Estimated sales (quarter)₩3,313.9M▲ +305.9% YoY
Stores13▲ +8.3% YoY
Sales per store₩254.9M▲ +274.7% YoY

Reading this area Estimated sales rose 305.9% from a year earlier while stores were up 8.3%, so sales per store also rose 274.7%. (vs a year earlier: Sales↑ · Stores↑ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +22323.7%
Stores▼ -18.8%
Sales per store▲ +27498.4%
Market size
Estimated sales (quarter)
₩3,313.9M
vs 2024Q4
+305.9%
Estimated transactions
14,723
Per-store economics
Estimated sales per store
₩254.9M
vs a year ago
+274.7%
Per transaction
₩225K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩14.8M – ₩3,313.9M
20212022202320242025
₩14.8M₩3,313.9M
Stores11 – 16
20212022202320242025
1613
Sales per store₩924K – ₩254.9M
20212022202320242025
₩924K₩254.9M
Openings0 – 1
20212022202320242025
01
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +305.9%, stores YoY +8.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
13
vs a year ago
+8.3%
Franchise share
0% (0/13)
Movement
Openings (rate)
1 (8%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩30.9M₩3,313.9M
Stores 2024 Q1 → 2025 Q4
1213
Sales per store 2024 Q1 → 2025 Q4
₩2.6M₩254.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1416%
  • 14–1744%
  • 17–2140%
  • 21–241%
Age
  • 10s0%
  • 20s5%
  • 30s34%
  • 40s29%
  • 50s22%
  • 60+9%
Weekday / weekend
  • Weekday37%
  • Weekend63%
Day of week
  • Mon0%
  • Tue0%
  • Wed0%
  • Thu1%
  • Fri35%
  • Sat33%
  • Sun31%
Gender
  • Male58%
  • Female42%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩3,313.9M+305.9%13+8.3%₩254.9M+274.7%100%Sales↑ · Stores↑ · Per store↑
2025Q3₩25M-48.0%120.0%₩2.1M-48.0%000%Sales↓ · Stores→ · Per store↓
2025Q2₩1,291.6M+4431.3%12+9.1%₩107.6M+4053.7%000%Sales↑ · Stores↑ · Per store↑
2025Q1₩2,194.8M+7000.0%120.0%₩182.9M+7000.0%000%Sales↑ · Stores→ · Per store↑
2024Q4₩816.4M+1720.1%12-7.7%₩68M+1871.8%000%Sales↑ · Stores↓ · Per store↑
2024Q3₩48.1M+72.7%12-7.7%₩4M+87.1%100%Sales↑ · Stores↓ · Per store↑
2024Q2₩28.5M+11.5%11-15.4%₩2.6M+31.7%010%Sales↑ · Stores↓ · Per store↑
2024Q1₩30.9M+28.9%12-14.3%₩2.6M+50.3%010%Sales↑ · Stores↓ · Per store↑
2023Q4₩44.9M+72.2%13-7.1%₩3.5M+85.5%000%Sales↑ · Stores↓ · Per store↑
2023Q3₩27.9M-44.0%13-13.3%₩2.1M-35.4%000%Sales↓ · Stores↓ · Per store↓
2023Q2₩25.6M+35.3%13-13.3%₩2M+56.1%010%Sales↑ · Stores↓ · Per store↑
2023Q1₩24M+7.6%14-6.7%₩1.7M+15.3%110%Sales↑ · Stores↓ · Per store↑
2022Q4₩26M+60.4%14-12.5%₩1.9M+83.3%010%Sales↑ · Stores↓ · Per store↑
2022Q3₩49.7M+215.9%15-6.3%₩3.3M+236.9%110%Sales↑ · Stores↓ · Per store↑
2022Q2₩18.9M+20.0%15-6.3%₩1.3M+28.0%000%Sales↑ · Stores↓ · Per store↑
2022Q1₩22.3M+50.8%15-6.3%₩1.5M+60.9%010%Sales↑ · Stores↓ · Per store↑
2021Q4₩16.2M16₩1M000%
2021Q3₩15.7M16₩984K000%
2021Q2₩15.7M16₩984K000%
2021Q1₩14.8M16₩924K000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.