SEOUL COMMERCIAL AREA

고려대역 4번 골목상권

동대문구제기동· Area 67,780 m² · Area code 3110193 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩266.7M▼ -4.9% YoY
Stores13±0.0% YoY
Sales per store₩20.5M▼ -4.9% YoY

Reading this area Against a year earlier, estimated sales -4.9%, stores 0.0% and sales per store -4.9% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +21.4%
Stores▲ +18.2%
Sales per store▲ +2.8%
Market size
Estimated sales (quarter)
₩266.7M
vs 2024Q4
-4.9%
Estimated transactions
8,063
Per-store economics
Estimated sales per store
₩20.5M
vs a year ago
-4.9%
Per transaction
₩33K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩219.6M – ₩379.1M
20212022202320242025
₩219.6M₩266.7M
Stores11 – 14
20212022202320242025
1113
Sales per store₩18.4M – ₩34.5M
20212022202320242025
₩20M₩20.5M
Openings0 – 2
20212022202320242025
01
Closings0 – 1
20212022202320242025
01
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -4.9%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
13
vs a year ago
0.0%
Franchise share
0% (0/13)
Movement
Openings (rate)
1 (8%)
Closings (rate)
1 (8%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩257.9M₩266.7M
Stores 2024 Q1 → 2025 Q4
1413
Sales per store 2024 Q1 → 2025 Q4
₩18.4M₩20.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0610%
  • 06–111%
  • 11–1430%
  • 14–177%
  • 17–2132%
  • 21–2420%
Age
  • 10s0%
  • 20s15%
  • 30s19%
  • 40s15%
  • 50s29%
  • 60+23%
Weekday / weekend
  • Weekday77%
  • Weekend23%
Day of week
  • Mon13%
  • Tue14%
  • Wed14%
  • Thu17%
  • Fri18%
  • Sat16%
  • Sun7%
Gender
  • Male74%
  • Female26%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩266.7M-4.9%130.0%₩20.5M-4.9%110%Mixed
2025Q3₩280.6M-6.0%13+8.3%₩21.6M-13.2%000%Possible crowding
2025Q2₩283.8M-10.8%130.0%₩21.8M-10.8%110%Mixed
2025Q1₩260.6M+1.1%13-7.1%₩20M+8.8%000%Possible recovery
2024Q4₩280.6M-4.8%130.0%₩21.6M-4.8%100%Mixed
2024Q3₩298.4M+4.6%12-7.7%₩24.9M+13.4%010%Mixed
2024Q2₩318.2M-7.0%130.0%₩24.5M-7.0%010%Mixed
2024Q1₩257.9M-24.0%14+27.3%₩18.4M-40.3%100%Possible crowding
2023Q4₩294.7M-22.3%13+18.2%₩22.7M-34.2%000%Possible crowding
2023Q3₩285.2M-9.5%13+8.3%₩21.9M-16.5%000%Possible crowding
2023Q2₩342.1M-6.3%13+8.3%₩26.3M-13.5%200%Possible crowding
2023Q1₩339.3M+16.4%110.0%₩30.8M+16.4%000%Growing
2022Q4₩379.1M+41.5%110.0%₩34.5M+41.5%010%Growing
2022Q3₩315.2M+42.2%12+9.1%₩26.3M+30.3%000%Growing
2022Q2₩365M+46.4%12+9.1%₩30.4M+34.2%100%Growing
2022Q1₩291.6M+32.8%110.0%₩26.5M+32.8%000%Growing
2021Q4₩268M11₩24.4M110%
2021Q3₩221.7M11₩20.2M000%
2021Q2₩249.3M11₩22.7M000%
2021Q1₩219.6M11₩20M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.