SEOUL COMMERCIAL AREA

동대문중앙새마을금고본점 골목상권

동대문구제기동· Area 16,140 m² · Area code 3110198 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩65.5M▼ -53.9% YoY
Stores10±0.0% YoY
Sales per store₩6.5M▼ -53.9% YoY

Reading this area Against a year earlier, estimated sales -53.9%, stores 0.0% and sales per store -53.9% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +108.6%
Stores▼ -9.1%
Sales per store▲ +129.5%
Market size
Estimated sales (quarter)
₩65.5M
vs 2024Q4
-53.9%
Estimated transactions
841
Per-store economics
Estimated sales per store
₩6.5M
vs a year ago
-53.9%
Per transaction
₩78K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩19M – ₩181.1M
20212022202320242025
₩31.4M₩65.5M
Stores10 – 13
20212022202320242025
1110
Sales per store₩1.6M – ₩16.5M
20212022202320242025
₩2.9M₩6.5M
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -53.9%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
10
vs a year ago
0.0%
Franchise share
0% (0/10)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩79.1M₩65.5M
Stores 2024 Q1 → 2025 Q4
1010
Sales per store 2024 Q1 → 2025 Q4
₩7.9M₩6.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0629%
  • 06–113%
  • 11–145%
  • 14–175%
  • 17–2134%
  • 21–2424%
Age
  • 10s0%
  • 20s0%
  • 30s2%
  • 40s4%
  • 50s54%
  • 60+40%
Weekday / weekend
  • Weekday67%
  • Weekend33%
Day of week
  • Mon9%
  • Tue1%
  • Wed5%
  • Thu38%
  • Fri15%
  • Sat14%
  • Sun18%
Gender
  • Male96%
  • Female4%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩65.5M-53.9%100.0%₩6.5M-53.9%000%Mixed
2025Q3₩93.3M+21.3%100.0%₩9.3M+21.3%000%Growing
2025Q2₩76.3M-57.9%10-9.1%₩7.6M-53.7%000%Shrinking
2025Q1₩42.7M-46.0%100.0%₩4.3M-46.0%000%Mixed
2024Q4₩142.1M+130.3%10-9.1%₩14.2M+153.3%000%Mixed
2024Q3₩76.9M+100.7%100.0%₩7.7M+100.7%010%Growing
2024Q2₩181.1M+243.3%11+10.0%₩16.5M+212.1%100%Growing
2024Q1₩79.1M+236.5%10-9.1%₩7.9M+270.1%010%Mixed
2023Q4₩61.7M+101.9%11-15.4%₩5.6M+138.6%100%Mixed
2023Q3₩38.3M+10.8%10-16.7%₩3.8M+33.0%000%Mixed
2023Q2₩52.8M+49.3%10-16.7%₩5.3M+79.2%010%Mixed
2023Q1₩23.5M+23.9%11-8.3%₩2.1M+35.1%020%Mixed
2022Q4₩30.6M+9.7%13+8.3%₩2.4M+1.2%100%Mixed
2022Q3₩34.6M-32.1%120.0%₩2.9M-32.1%000%Mixed
2022Q2₩35.3M-8.6%12+9.1%₩2.9M-16.2%000%Possible crowding
2022Q1₩19M-39.5%12+9.1%₩1.6M-44.6%000%Possible crowding
2021Q4₩27.9M12₩2.3M000%
2021Q3₩50.9M12₩4.2M100%
2021Q2₩38.7M11₩3.5M000%
2021Q1₩31.4M11₩2.9M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.