SEOUL COMMERCIAL AREA

서울시립대 Neighbourhood area

Dongdaemun-gu (동대문구) 전농1동· Area 110,970 m² · Area code 3110210 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩95.9M▼ -10.2% YoY
Stores6±0.0% YoY
Sales per store₩16M▼ -10.2% YoY

Reading this area Against a year earlier, estimated sales -10.2%, stores 0.0% and sales per store -10.2% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +51.0%
Stores▲ +50.0%
Sales per store▲ +0.6%
Market size
Estimated sales (quarter)
₩95.9M
vs 2024Q4
-10.2%
Estimated transactions
1,272
Per-store economics
Estimated sales per store
₩16M
vs a year ago
-10.2%
Per transaction
₩75K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩63.5M – ₩158.7M
20212022202320242025
₩63.5M₩95.9M
Stores4 – 6
20212022202320242025
46
Sales per store₩12.9M – ₩26.4M
20212022202320242025
₩15.9M₩16M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -10.2%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
0.0%
Franchise share
0% (0/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩86.5M₩95.9M
Stores 2024 Q1 → 2025 Q4
66
Sales per store 2024 Q1 → 2025 Q4
₩14.4M₩16M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0619%
  • 06–110%
  • 11–140%
  • 14–170%
  • 17–2124%
  • 21–2457%
Age
  • 10s2%
  • 20s46%
  • 30s25%
  • 40s12%
  • 50s12%
  • 60+3%
Weekday / weekend
  • Weekday71%
  • Weekend29%
Day of week
  • Mon9%
  • Tue9%
  • Wed23%
  • Thu20%
  • Fri10%
  • Sat20%
  • Sun8%
Gender
  • Male51%
  • Female49%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩95.9M-10.2%60.0%₩16M-10.2%000%Mixed
2025Q3₩104.9M-33.9%60.0%₩17.5M-33.9%000%Mixed
2025Q2₩140.9M-7.8%60.0%₩23.5M-7.8%000%Mixed
2025Q1₩93.3M+7.9%60.0%₩15.6M+7.9%000%Growing
2024Q4₩106.7M-6.1%60.0%₩17.8M-6.1%000%Mixed
2024Q3₩158.7M+34.5%60.0%₩26.4M+34.5%000%Growing
2024Q2₩152.8M+8.1%60.0%₩25.5M+8.1%000%Growing
2024Q1₩86.5M-22.9%60.0%₩14.4M-22.9%000%Mixed
2023Q4₩113.6M-14.7%60.0%₩18.9M-14.7%000%Mixed
2023Q3₩118M-4.2%60.0%₩19.7M-4.2%000%Mixed
2023Q2₩141.4M-9.8%60.0%₩23.6M-9.8%000%Mixed
2023Q1₩112.2M+44.9%60.0%₩18.7M+44.9%000%Growing
2022Q4₩133.2M+5.5%6+20.0%₩22.2M-12.1%000%Competition inflow
2022Q3₩123.2M+90.3%6+50.0%₩20.5M+26.9%000%Growing
2022Q2₩156.8M+54.8%6+50.0%₩26.1M+3.2%000%Growing
2022Q1₩77.4M+21.9%6+50.0%₩12.9M-18.7%100%Competition inflow
2021Q4₩126.3M5₩25.3M100%
2021Q3₩64.7M4₩16.2M110%
2021Q2₩101.3M4₩25.3M000%
2021Q1₩63.5M4₩15.9M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.