SEOUL COMMERCIAL AREA

회기역 1번 골목상권

동대문구휘경1동· Area 51,478 m² · Area code 3110215 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩251.1M▲ +9.0% YoY
Stores6±0.0% YoY
Sales per store₩41.8M▲ +9.0% YoY

Reading this area Estimated sales rose 9.0% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 9.0%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +12.0%
Stores▲ +50.0%
Sales per store▼ -25.3%
Market size
Estimated sales (quarter)
₩251.1M
vs 2024Q4
+9.0%
Estimated transactions
9,217
Per-store economics
Estimated sales per store
₩41.8M
vs a year ago
+9.0%
Per transaction
₩27K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩197M – ₩366.5M
20212022202320242025
₩224.1M₩251.1M
Stores4 – 6
20212022202320242025
46
Sales per store₩33.2M – ₩69.1M
20212022202320242025
₩56M₩41.8M
Openings0 – 1
20212022202320242025
10
Closings0 – 1
20212022202320242025
00
Franchise share17% – 50%
20212022202320242025
50%17%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +9.0%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
0.0%
Franchise share
17% (1/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩210.5M₩251.1M
Stores 2024 Q1 → 2025 Q4
66
Sales per store 2024 Q1 → 2025 Q4
₩35.1M₩41.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–113%
  • 11–1439%
  • 14–1715%
  • 17–2137%
  • 21–245%
Age
  • 10s2%
  • 20s21%
  • 30s17%
  • 40s16%
  • 50s27%
  • 60+17%
Weekday / weekend
  • Weekday60%
  • Weekend40%
Day of week
  • Mon10%
  • Tue11%
  • Wed15%
  • Thu12%
  • Fri12%
  • Sat17%
  • Sun23%
Gender
  • Male60%
  • Female40%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩251.1M+9.0%60.0%₩41.8M+9.0%0017%Growing
2025Q3₩235.7M+16.6%60.0%₩39.3M+16.6%0017%Growing
2025Q2₩227.8M+14.5%60.0%₩38M+14.5%0017%Growing
2025Q1₩216M+2.6%60.0%₩36M+2.6%0017%Mixed
2024Q4₩230.4M-19.7%60.0%₩38.4M-19.7%0017%Mixed
2024Q3₩202.1M-39.3%6+20.0%₩33.7M-49.4%0017%Possible crowding
2024Q2₩198.9M-45.7%60.0%₩33.2M-45.7%0017%Mixed
2024Q1₩210.5M-1.0%6+20.0%₩35.1M-17.5%0017%Possible crowding
2023Q4₩286.8M+3.8%6+50.0%₩47.8M-30.8%1017%Competition inflow
2023Q3₩333.1M+30.7%5+25.0%₩66.6M+4.6%0120%Growing
2023Q2₩366.5M+42.5%6+50.0%₩61.1M-5.0%1017%Competition inflow
2023Q1₩212.7M+7.9%5+25.0%₩42.5M-13.6%1120%Competition inflow
2022Q4₩276.2M+4.8%40.0%₩69.1M+4.8%0050%Growing
2022Q3₩254.8M+9.1%40.0%₩63.7M+9.1%0050%Growing
2022Q2₩257.1M-1.5%40.0%₩64.3M-1.5%0050%Mixed
2022Q1₩197M-12.1%40.0%₩49.3M-12.1%0050%Mixed
2021Q4₩263.5M4₩65.9M0050%
2021Q3₩233.6M4₩58.4M0050%
2021Q2₩261M4₩65.3M0050%
2021Q1₩224.1M4₩56M1050%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.