SEOUL COMMERCIAL AREA

장안1동주민센터 Neighbourhood area

Dongdaemun-gu (동대문구) 장안1동· Area 285,861 m² · Area code 3110226 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩438.8M▼ -38.0% YoY
Stores16▲ +14.3% YoY
Sales per store₩27.4M▼ -45.7% YoY

Reading this area Stores rose 14.3% from a year earlier while estimated sales stayed about the same (-38.0%), so sales per store fell 45.7%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +50.1%
Stores▼ -20.0%
Sales per store▲ +87.7%
Market size
Estimated sales (quarter)
₩438.8M
vs 2024Q4
-38.0%
Estimated transactions
9,106
Per-store economics
Estimated sales per store
₩27.4M
vs a year ago
-45.7%
Per transaction
₩48K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩244.4M – ₩941.1M
20212022202320242025
₩292.3M₩438.8M
Stores14 – 20
20212022202320242025
2016
Sales per store₩13.6M – ₩55.4M
20212022202320242025
₩14.6M₩27.4M
Openings0 – 3
20212022202320242025
10
Closings0 – 4
20212022202320242025
40
Franchise share10% – 17%
20212022202320242025
15%13%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -38.0%, stores YoY +14.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
16
vs a year ago
+14.3%
Franchise share
13% (2/16)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩693.2M₩438.8M
Stores 2024 Q1 → 2025 Q4
1816
Sales per store 2024 Q1 → 2025 Q4
₩38.5M₩27.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0619%
  • 06–110%
  • 11–141%
  • 14–171%
  • 17–2134%
  • 21–2444%
Age
  • 10s0%
  • 20s6%
  • 30s12%
  • 40s28%
  • 50s29%
  • 60+25%
Weekday / weekend
  • Weekday67%
  • Weekend33%
Day of week
  • Mon10%
  • Tue15%
  • Wed14%
  • Thu12%
  • Fri17%
  • Sat21%
  • Sun12%
Gender
  • Male74%
  • Female26%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩438.8M-38.0%16+14.3%₩27.4M-45.7%0013%Possible crowding
2025Q3₩530.1M-34.4%16+6.7%₩33.1M-38.5%0113%Possible crowding
2025Q2₩941.1M+12.0%17+6.3%₩55.4M+5.4%3012%Growing
2025Q1₩516.9M-25.4%14-22.2%₩36.9M-4.1%0014%Shrinking
2024Q4₩707.5M+10.9%14-30.0%₩50.5M+58.4%0114%Mixed
2024Q3₩808.4M+66.1%15-21.1%₩53.9M+110.4%0113%Mixed
2024Q2₩840.4M+131.1%16-11.1%₩52.5M+159.9%0213%Mixed
2024Q1₩693.2M+129.8%180.0%₩38.5M+129.8%0211%Growing
2023Q4₩638M+99.0%20+11.1%₩31.9M+79.1%1010%Growing
2023Q3₩486.8M+38.4%19+5.6%₩25.6M+31.1%1011%Growing
2023Q2₩363.7M-31.5%180.0%₩20.2M-31.5%1211%Mixed
2023Q1₩301.7M+23.4%180.0%₩16.8M+23.4%2117%Growing
2022Q4₩320.6M-30.7%180.0%₩17.8M-30.7%0011%Mixed
2022Q3₩351.8M+12.5%180.0%₩19.5M+12.5%1111%Growing
2022Q2₩531M+37.8%180.0%₩29.5M+37.8%2211%Growing
2022Q1₩244.4M-16.4%18-10.0%₩13.6M-7.1%0011%Shrinking
2021Q4₩462.5M18₩25.7M1111%
2021Q3₩312.8M18₩17.4M0111%
2021Q2₩385.4M18₩21.4M0217%
2021Q1₩292.3M20₩14.6M1415%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.