SEOUL COMMERCIAL AREA

장안근린공원 Neighbourhood area

Dongdaemun-gu (동대문구) 장안2동· Area 177,937 m² · Area code 3110228 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

반찬가게 2025 Q4 · Seoul data

Estimated sales (quarter)₩139.5M▼ -27.3% YoY
Stores8▲ +14.3% YoY
Sales per store₩17.4M▼ -36.4% YoY

Reading this area Stores rose 14.3% from a year earlier while estimated sales stayed about the same (-27.3%), so sales per store fell 36.4%. (vs a year earlier: Sales↓ · Stores↑ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +734.0%
Stores▲ +33.3%
Sales per store▲ +525.5%
Market size
Estimated sales (quarter)
₩139.5M
vs 2024Q4
-27.3%
Estimated transactions
6,011
Per-store economics
Estimated sales per store
₩17.4M
vs a year ago
-36.4%
Per transaction
₩23K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩684K – ₩234.9M
20212022202320242025
₩16.7M₩139.5M
Stores6 – 8
20212022202320242025
68
Sales per store₩98K – ₩33.6M
20212022202320242025
₩2.8M₩17.4M
Openings0 – 2
20212022202320242025
01
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -27.3%, stores YoY +14.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
+14.3%
Franchise share
0% (0/8)
Movement
Openings (rate)
1 (13%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩110.6M₩139.5M
Stores 2024 Q1 → 2025 Q4
88
Sales per store 2024 Q1 → 2025 Q4
₩13.8M₩17.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1149%
  • 11–1425%
  • 14–1715%
  • 17–2111%
  • 21–241%
Age
  • 10s0%
  • 20s1%
  • 30s1%
  • 40s8%
  • 50s32%
  • 60+57%
Weekday / weekend
  • Weekday48%
  • Weekend52%
Day of week
  • Mon2%
  • Tue5%
  • Wed4%
  • Thu16%
  • Fri20%
  • Sat38%
  • Sun14%
Gender
  • Male30%
  • Female70%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩139.5M-27.3%8+14.3%₩17.4M-36.4%100%Sales↓ · Stores↑ · Per store↓
2025Q3₩157.4M+5.9%70.0%₩22.5M+5.9%000%Sales↑ · Stores→ · Per store↑
2025Q2₩234.9M+85.1%7-12.5%₩33.6M+111.5%000%Sales↑ · Stores↓ · Per store↑
2025Q1₩145.6M+31.6%7-12.5%₩20.8M+50.4%000%Sales↑ · Stores↓ · Per store↑
2024Q4₩191.9M+82.8%7-12.5%₩27.4M+108.9%000%Sales↑ · Stores↓ · Per store↑
2024Q3₩148.6M+220.8%7+16.7%₩21.2M+175.0%010%Sales↑ · Stores↑ · Per store↑
2024Q2₩126.9M+48.5%8+33.3%₩15.9M+11.4%000%Sales↑ · Stores↑ · Per store↑
2024Q1₩110.6M+91.2%8+33.3%₩13.8M+43.4%000%Sales↑ · Stores↑ · Per store↑
2023Q4₩105M+7573.1%8+14.3%₩13.1M+6613.9%200%Sales↑ · Stores↑ · Per store↑
2023Q3₩46.3M6-14.3%₩7.7M000%
2023Q2₩85.5M+12390.6%6-14.3%₩14.2M+14472.3%000%Sales↑ · Stores↓ · Per store↑
2023Q1₩57.8M+2717.6%6-14.3%₩9.6M+3187.2%010%Sales↑ · Stores↓ · Per store↑
2022Q4₩1.4M7+16.7%₩196K000%
2022Q37+16.7%110%
2022Q2₩684K7+16.7%₩98K000%
2022Q1₩2.1M-87.7%7+16.7%₩293K-89.5%100%Sales↓ · Stores↑ · Per store↓
2021Q46000%
2021Q36000%
2021Q26000%
2021Q1₩16.7M6₩2.8M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.