SEOUL COMMERCIAL AREA

북한산보국문역 1번 골목상권

성북구정릉4동· Area 45,706 m² · Area code 3110290 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩95.1M▼ -1.7% YoY
Stores4▲ +33.3% YoY
Sales per store₩23.8M▼ -26.3% YoY

Reading this area Stores rose 33.3% from a year earlier while estimated sales stayed about the same (-1.7%), so sales per store fell 26.3%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +66.9%
Stores▲ +100.0%
Sales per store▼ -16.6%
Market size
Estimated sales (quarter)
₩95.1M
vs 2024Q4
-1.7%
Estimated transactions
1,917
Per-store economics
Estimated sales per store
₩23.8M
vs a year ago
-26.3%
Per transaction
₩50K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩57M – ₩140.8M
20212022202320242025
₩57M₩95.1M
Stores2 – 4
20212022202320242025
24
Sales per store₩23.8M – ₩70.4M
20212022202320242025
₩28.5M₩23.8M
Openings0 – 1
20212022202320242025
01
Closings0 – 1
20212022202320242025
00
Franchise share25% – 100%
20212022202320242025
100%25%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -1.7%, stores YoY +33.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
+33.3%
Franchise share
25% (1/4)
Movement
Openings (rate)
1 (20%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩91.5M₩95.1M
Stores 2024 Q1 → 2025 Q4
24
Sales per store 2024 Q1 → 2025 Q4
₩45.8M₩23.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1439%
  • 14–1718%
  • 17–2140%
  • 21–241%
Age
  • 10s0%
  • 20s3%
  • 30s3%
  • 40s10%
  • 50s24%
  • 60+59%
Weekday / weekend
  • Weekday66%
  • Weekend34%
Day of week
  • Mon9%
  • Tue13%
  • Wed17%
  • Thu14%
  • Fri13%
  • Sat15%
  • Sun19%
Gender
  • Male60%
  • Female40%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩95.1M-1.7%4+33.3%₩23.8M-26.3%1025%Possible crowding
2025Q3₩135.3M-3.9%3+50.0%₩45.1M-36.0%0133%Possible crowding
2025Q2₩115.5M+6.3%3+50.0%₩38.5M-29.1%0067%Competition inflow
2025Q1₩106M+15.8%3+50.0%₩35.3M-22.8%0067%Competition inflow
2024Q4₩96.8M+12.7%3+50.0%₩32.3M-24.9%1067%Competition inflow
2024Q3₩140.8M+33.8%20.0%₩70.4M+33.8%00100%Growing
2024Q2₩108.7M+18.2%20.0%₩54.3M+18.2%00100%Growing
2024Q1₩91.5M-14.0%2-33.3%₩45.8M+29.0%00100%Shrinking
2023Q4₩85.9M-3.0%2-33.3%₩43M+45.5%00100%Shrinking
2023Q3₩105.2M-25.2%2-33.3%₩52.6M+12.1%00100%Shrinking
2023Q2₩91.9M-8.5%2-33.3%₩46M+37.2%01100%Shrinking
2023Q1₩106.4M+31.9%3+50.0%₩35.5M-12.1%0067%Competition inflow
2022Q4₩88.6M+6.0%3+50.0%₩29.5M-29.3%0067%Competition inflow
2022Q3₩140.8M+59.2%3+50.0%₩46.9M+6.1%0067%Growing
2022Q2₩100.5M+37.9%3+50.0%₩33.5M-8.0%1067%Competition inflow
2022Q1₩80.7M+41.5%20.0%₩40.3M+41.5%00100%Growing
2021Q4₩83.6M2₩41.8M00100%
2021Q3₩88.4M2₩44.2M00100%
2021Q2₩72.8M2₩36.4M00100%
2021Q1₩57M2₩28.5M00100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.