SEOUL COMMERCIAL AREA

정릉역 2번 골목상권

성북구정릉2동· Area 21,672 m² · Area code 3110292 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩895.9M▲ +0.7% YoY
Stores5▼ -16.7% YoY
Sales per store₩179.2M▲ +20.9% YoY

Reading this area Stores fell 16.7% from a year earlier while estimated sales held at +0.7%, so sales per store rose 20.9%. (descriptive pattern: Possible recovery)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +250.0%
Stores±0.0%
Sales per store▲ +250.0%
Market size
Estimated sales (quarter)
₩895.9M
vs 2024Q4
+0.7%
Estimated transactions
10,429
Per-store economics
Estimated sales per store
₩179.2M
vs a year ago
+20.9%
Per transaction
₩86K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩256M – ₩1,235.4M
20212022202320242025
₩256M₩895.9M
Stores4 – 6
20212022202320242025
55
Sales per store₩51.2M – ₩205.9M
20212022202320242025
₩51.2M₩179.2M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
01
Franchise share17% – 25%
20212022202320242025
20%20%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +0.7%, stores YoY -16.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
-16.7%
Franchise share
20% (1/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (17%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩882.4M₩895.9M
Stores 2024 Q1 → 2025 Q4
65
Sales per store 2024 Q1 → 2025 Q4
₩147.1M₩179.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–111%
  • 11–1420%
  • 14–1712%
  • 17–2162%
  • 21–245%
Age
  • 10s0%
  • 20s5%
  • 30s13%
  • 40s21%
  • 50s29%
  • 60+33%
Weekday / weekend
  • Weekday64%
  • Weekend36%
Day of week
  • Mon12%
  • Tue9%
  • Wed9%
  • Thu13%
  • Fri22%
  • Sat18%
  • Sun18%
Gender
  • Male58%
  • Female42%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩895.9M+0.7%5-16.7%₩179.2M+20.9%0120%Possible recovery
2025Q3₩1,185M+2.5%60.0%₩197.5M+2.5%0017%Mixed
2025Q2₩1,186.1M-4.0%60.0%₩197.7M-4.0%0017%Mixed
2025Q1₩821.3M-6.9%60.0%₩136.9M-6.9%0017%Mixed
2024Q4₩889.5M+1.5%60.0%₩148.3M+1.5%0017%Mixed
2024Q3₩1,156.5M-1.8%60.0%₩192.7M-1.8%1117%Mixed
2024Q2₩1,235.4M+10.9%60.0%₩205.9M+10.9%0017%Growing
2024Q1₩882.4M-0.5%60.0%₩147.1M-0.5%0017%Mixed
2023Q4₩876.1M+9.0%60.0%₩146M+9.0%0017%Growing
2023Q3₩1,178M+101.4%6+50.0%₩196.3M+34.3%0017%Growing
2023Q2₩1,113.8M+86.5%6+50.0%₩185.6M+24.3%0017%Growing
2023Q1₩886.7M+174.3%6+20.0%₩147.8M+128.6%0017%Growing
2022Q4₩803.5M+74.3%6+20.0%₩133.9M+45.2%2017%Growing
2022Q3₩584.9M+51.6%4-20.0%₩146.2M+89.5%0025%Mixed
2022Q2₩597.2M+77.7%4-20.0%₩149.3M+122.1%0125%Mixed
2022Q1₩323.3M+26.3%50.0%₩64.7M+26.3%0020%Growing
2021Q4₩461.1M5₩92.2M0020%
2021Q3₩385.7M5₩77.1M0020%
2021Q2₩336.1M5₩67.2M0020%
2021Q1₩256M5₩51.2M0020%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.