SEOUL COMMERCIAL AREA

정릉우체국 Neighbourhood area

Seongbuk-gu (성북구) 정릉2동· Area 153,101 m² · Area code 3110295 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩823.1M▼ -10.5% YoY
Stores10±0.0% YoY
Sales per store₩82.3M▼ -10.5% YoY

Reading this area Against a year earlier, estimated sales -10.5%, stores 0.0% and sales per store -10.5% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +33.5%
Stores▲ +25.0%
Sales per store▲ +6.8%
Market size
Estimated sales (quarter)
₩823.1M
vs 2024Q4
-10.5%
Estimated transactions
29,126
Per-store economics
Estimated sales per store
₩82.3M
vs a year ago
-10.5%
Per transaction
₩28K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩616.7M – ₩968.4M
20212022202320242025
₩616.7M₩823.1M
Stores8 – 11
20212022202320242025
810
Sales per store₩73.5M – ₩107.1M
20212022202320242025
₩77.1M₩82.3M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
11
Franchise share18% – 30%
20212022202320242025
25%30%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -10.5%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
10
vs a year ago
0.0%
Franchise share
30% (3/10)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (8%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩872.1M₩823.1M
Stores 2024 Q1 → 2025 Q4
1110
Sales per store 2024 Q1 → 2025 Q4
₩79.3M₩82.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–064%
  • 06–114%
  • 11–1428%
  • 14–1712%
  • 17–2144%
  • 21–247%
Age
  • 10s0%
  • 20s7%
  • 30s11%
  • 40s18%
  • 50s29%
  • 60+35%
Weekday / weekend
  • Weekday67%
  • Weekend33%
Day of week
  • Mon12%
  • Tue13%
  • Wed15%
  • Thu13%
  • Fri14%
  • Sat17%
  • Sun16%
Gender
  • Male60%
  • Female40%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩823.1M-10.5%100.0%₩82.3M-10.5%0130%Mixed
2025Q3₩871.6M+4.4%11+10.0%₩79.2M-5.1%0027%Competition inflow
2025Q2₩929.4M+3.2%11+10.0%₩84.5M-6.2%0027%Competition inflow
2025Q1₩808.3M-7.3%110.0%₩73.5M-7.3%1027%Mixed
2024Q4₩919.4M-1.0%100.0%₩91.9M-1.0%1030%Mixed
2024Q3₩834.9M-11.1%100.0%₩83.5M-11.1%0020%Mixed
2024Q2₩900.9M-7.0%100.0%₩90.1M-7.0%1220%Mixed
2024Q1₩872.1M+2.0%11+22.2%₩79.3M-16.5%1018%Possible crowding
2023Q4₩929.1M-1.1%10+11.1%₩92.9M-11.0%0020%Possible crowding
2023Q3₩939.3M+1.7%10+11.1%₩93.9M-8.5%0020%Possible crowding
2023Q2₩968.4M+0.5%10+11.1%₩96.8M-9.6%1020%Possible crowding
2023Q1₩854.6M+31.3%9+12.5%₩95M+16.7%0022%Growing
2022Q4₩939.1M+24.2%9+12.5%₩104.3M+10.4%0022%Growing
2022Q3₩923.6M+32.8%9+12.5%₩102.6M+18.0%0022%Growing
2022Q2₩964M+19.6%9+12.5%₩107.1M+6.3%1022%Growing
2022Q1₩651.1M+5.6%80.0%₩81.4M+5.6%0025%Growing
2021Q4₩756.2M8₩94.5M2225%
2021Q3₩695.6M8₩87M0025%
2021Q2₩805.9M8₩100.7M0025%
2021Q1₩616.7M8₩77.1M0125%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.