SEOUL COMMERCIAL AREA

성신여대입구역 4번 Neighbourhood area

Seongbuk-gu (성북구) 동선동· Area 59,460 m² · Area code 3110296 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

커피-음료 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,530.3M▲ +4.4% YoY
Stores10▲ +11.1% YoY
Sales per store₩153M▼ -6.1% YoY

Reading this area Estimated sales rose 4.4% from a year earlier, but stores rose 11.1%. The market grew, yet stores grew faster, so sales per store fell 6.1%. (descriptive pattern: Competition inflow)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +36.8%
Stores▲ +42.9%
Sales per store▼ -4.3%
Market size
Estimated sales (quarter)
₩1,530.3M
vs 2024Q4
+4.4%
Estimated transactions
174,175
Per-store economics
Estimated sales per store
₩153M
vs a year ago
-6.1%
Per transaction
₩9K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,118.8M – ₩1,583.4M
20212022202320242025
₩1,118.8M₩1,530.3M
Stores7 – 10
20212022202320242025
710
Sales per store₩149.2M – ₩182.1M
20212022202320242025
₩159.8M₩153M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 11%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +4.4%, stores YoY +11.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
10
vs a year ago
+11.1%
Franchise share
0% (0/10)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,497.4M₩1,530.3M
Stores 2024 Q1 → 2025 Q4
910
Sales per store 2024 Q1 → 2025 Q4
₩166.4M₩153M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1117%
  • 11–1436%
  • 14–1723%
  • 17–2122%
  • 21–243%
Age
  • 10s2%
  • 20s20%
  • 30s27%
  • 40s18%
  • 50s20%
  • 60+14%
Weekday / weekend
  • Weekday73%
  • Weekend27%
Day of week
  • Mon13%
  • Tue14%
  • Wed18%
  • Thu13%
  • Fri17%
  • Sat15%
  • Sun12%
Gender
  • Male33%
  • Female67%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,530.3M+4.4%10+11.1%₩153M-6.1%000%Competition inflow
2025Q3₩1,583.4M+6.9%90.0%₩175.9M+6.9%0011%Growing
2025Q2₩1,506.9M+2.0%90.0%₩167.4M+2.0%1011%Mixed
2025Q1₩1,423.6M-4.9%90.0%₩158.2M-4.9%000%Mixed
2024Q4₩1,466.1M-1.5%90.0%₩162.9M-1.5%000%Mixed
2024Q3₩1,481M-0.2%90.0%₩164.6M-0.2%000%Mixed
2024Q2₩1,478M-0.9%90.0%₩164.2M-0.9%000%Mixed
2024Q1₩1,497.4M-0.5%90.0%₩166.4M-0.5%000%Mixed
2023Q4₩1,488.3M+0.2%90.0%₩165.4M+0.2%000%Mixed
2023Q3₩1,483.4M-0.3%90.0%₩164.8M-0.3%000%Mixed
2023Q2₩1,491.9M+0.9%90.0%₩165.8M+0.9%000%Mixed
2023Q1₩1,504.6M+4.2%90.0%₩167.2M+4.2%110%Growing
2022Q4₩1,485.2M+2.2%90.0%₩165M+2.2%000%Mixed
2022Q3₩1,488.2M+10.8%90.0%₩165.4M+10.8%000%Growing
2022Q2₩1,479.1M+16.1%9+28.6%₩164.3M-9.7%000%Competition inflow
2022Q1₩1,444.4M+29.1%9+28.6%₩160.5M+0.4%000%Mixed
2021Q4₩1,454M9₩161.6M000%
2021Q3₩1,343.2M9₩149.2M200%
2021Q2₩1,274.5M7₩182.1M000%
2021Q1₩1,118.8M7₩159.8M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.