SEOUL COMMERCIAL AREA

상월곡역 1번 골목상권

성북구월곡2동· Area 83,644 m² · Area code 3110323 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩285.7M▼ -42.4% YoY
Stores6▲ +20.0% YoY
Sales per store₩47.6M▼ -52.0% YoY

Reading this area Stores rose 20.0% from a year earlier while estimated sales stayed about the same (-42.4%), so sales per store fell 52.0%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +150.5%
Stores▼ -14.3%
Sales per store▲ +192.3%
Market size
Estimated sales (quarter)
₩285.7M
vs 2024Q4
-42.4%
Estimated transactions
7,327
Per-store economics
Estimated sales per store
₩47.6M
vs a year ago
-52.0%
Per transaction
₩39K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩114.1M – ₩496M
20212022202320242025
₩114.1M₩285.7M
Stores5 – 7
20212022202320242025
76
Sales per store₩16.3M – ₩99.2M
20212022202320242025
₩16.3M₩47.6M
Openings0 – 2
20212022202320242025
20
Closings0 – 2
20212022202320242025
11
Franchise share83% – 120%
20212022202320242025
86%100%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -42.4%, stores YoY +20.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
+20.0%
Franchise share
100% (6/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (8%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩254.8M₩285.7M
Stores 2024 Q1 → 2025 Q4
56
Sales per store 2024 Q1 → 2025 Q4
₩51M₩47.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0630%
  • 06–111%
  • 11–146%
  • 14–173%
  • 17–2119%
  • 21–2441%
Age
  • 10s2%
  • 20s27%
  • 30s27%
  • 40s21%
  • 50s15%
  • 60+8%
Weekday / weekend
  • Weekday75%
  • Weekend25%
Day of week
  • Mon14%
  • Tue13%
  • Wed12%
  • Thu14%
  • Fri22%
  • Sat15%
  • Sun10%
Gender
  • Male62%
  • Female38%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩285.7M-42.4%6+20.0%₩47.6M-52.0%01100%Possible crowding
2025Q3₩363.2M+15.5%6+20.0%₩60.5M-3.7%20117%Competition inflow
2025Q2₩410.9M+33.2%50.0%₩82.2M+33.2%10120%Growing
2025Q1₩344.3M+35.1%50.0%₩68.9M+35.1%00100%Growing
2024Q4₩496M+67.8%50.0%₩99.2M+67.8%00100%Growing
2024Q3₩314.5M-7.6%50.0%₩62.9M-7.6%00100%Mixed
2024Q2₩308.5M-17.5%5-16.7%₩61.7M-1.0%00100%Shrinking
2024Q1₩254.8M-19.5%5-16.7%₩51M-3.4%00100%Shrinking
2023Q4₩295.5M-4.0%5-16.7%₩59.1M+15.1%00100%Shrinking
2023Q3₩340.2M-2.0%5-16.7%₩68M+17.6%01100%Possible recovery
2023Q2₩374M+12.0%60.0%₩62.3M+12.0%0083%Growing
2023Q1₩316.6M+108.0%6-14.3%₩52.8M+142.6%1183%Mixed
2022Q4₩308M+15.4%6-14.3%₩51.3M+34.6%0083%Mixed
2022Q3₩347.1M+100.9%6-14.3%₩57.8M+134.4%0083%Mixed
2022Q2₩333.8M+68.2%6-14.3%₩55.6M+96.3%0283%Mixed
2022Q1₩152.2M+33.5%70.0%₩21.7M+33.5%0086%Growing
2021Q4₩267M7₩38.1M0086%
2021Q3₩172.7M7₩24.7M0086%
2021Q2₩198.4M7₩28.3M0086%
2021Q1₩114.1M7₩16.3M2186%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.