SEOUL COMMERCIAL AREA

돌곶이역 1번 골목상권

성북구장위2동· Area 72,476 m² · Area code 3110330 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩57.2M▼ -3.7% YoY
Stores2▼ -33.3% YoY
Sales per store₩28.6M▲ +44.4% YoY

Reading this area Estimated sales fell 3.7% from a year earlier and stores fell 33.3%. Sales per store are up 44.4%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +55.6%
Stores▼ -50.0%
Sales per store▲ +211.2%
Market size
Estimated sales (quarter)
₩57.2M
vs 2024Q4
-3.7%
Estimated transactions
1,028
Per-store economics
Estimated sales per store
₩28.6M
vs a year ago
+44.4%
Per transaction
₩56K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩21.1M – ₩73.2M
20212022202320242025
₩36.8M₩57.2M
Stores2 – 4
20212022202320242025
42
Sales per store₩5.3M – ₩29.8M
20212022202320242025
₩9.2M₩28.6M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share25% – 50%
20212022202320242025
25%50%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -3.7%, stores YoY -33.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
2
vs a year ago
-33.3%
Franchise share
50% (1/2)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩59M₩57.2M
Stores 2024 Q1 → 2025 Q4
22
Sales per store 2024 Q1 → 2025 Q4
₩29.5M₩28.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0611%
  • 06–110%
  • 11–140%
  • 14–170%
  • 17–2139%
  • 21–2450%
Age
  • 10s0%
  • 20s6%
  • 30s8%
  • 40s19%
  • 50s51%
  • 60+16%
Weekday / weekend
  • Weekday66%
  • Weekend34%
Day of week
  • Mon9%
  • Tue13%
  • Wed19%
  • Thu13%
  • Fri12%
  • Sat15%
  • Sun19%
Gender
  • Male85%
  • Female15%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩57.2M-3.7%2-33.3%₩28.6M+44.4%0050%Shrinking
2025Q3₩57.2M-1.2%2-33.3%₩28.6M+48.2%0150%Possible recovery
2025Q2₩65.3M-10.8%30.0%₩21.8M-10.8%0033%Mixed
2025Q1₩71.5M+21.2%3+50.0%₩23.8M-19.2%0033%Competition inflow
2024Q4₩59.5M-0.2%3+50.0%₩19.8M-33.5%0033%Possible crowding
2024Q3₩57.9M-6.8%30.0%₩19.3M-6.8%0033%Mixed
2024Q2₩73.2M+11.7%30.0%₩24.4M+11.7%1033%Growing
2024Q1₩59M+37.1%2-33.3%₩29.5M+105.7%0050%Mixed
2023Q4₩59.6M+23.0%2-33.3%₩29.8M+84.4%0150%Mixed
2023Q3₩62.1M+0.3%30.0%₩20.7M+0.3%0033%Mixed
2023Q2₩65.6M+21.0%30.0%₩21.9M+21.0%0033%Growing
2023Q1₩43M+93.7%30.0%₩14.3M+93.7%0033%Growing
2022Q4₩48.5M+86.9%30.0%₩16.2M+86.9%0033%Growing
2022Q3₩61.9M+193.5%3-25.0%₩20.6M+291.3%0033%Mixed
2022Q2₩54.2M+17.8%3-25.0%₩18.1M+57.1%0033%Mixed
2022Q1₩22.2M-39.6%3-25.0%₩7.4M-19.5%0033%Shrinking
2021Q4₩25.9M3₩8.6M0133%
2021Q3₩21.1M4₩5.3M0025%
2021Q2₩46M4₩11.5M0025%
2021Q1₩36.8M4₩9.2M0025%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.