SEOUL COMMERCIAL AREA

쌍문초등학교 Neighbourhood area

Dobong-gu (도봉구) 쌍문1동· Area 143,845 m² · Area code 3110387 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩204.5M▼ -1.7% YoY
Stores14▲ +16.7% YoY
Sales per store₩14.6M▼ -15.8% YoY

Reading this area Stores rose 16.7% from a year earlier while estimated sales stayed about the same (-1.7%), so sales per store fell 15.8%. (vs a year earlier: Sales→ · Stores↑ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +7.0%
Stores▼ -12.5%
Sales per store▲ +22.3%
Market size
Estimated sales (quarter)
₩204.5M
vs 2024Q4
-1.7%
Estimated transactions
5,344
Per-store economics
Estimated sales per store
₩14.6M
vs a year ago
-15.8%
Per transaction
₩38K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩161.9M – ₩276.8M
20212022202320242025
₩191.1M₩204.5M
Stores10 – 16
20212022202320242025
1614
Sales per store₩11.6M – ₩23M
20212022202320242025
₩11.9M₩14.6M
Openings0 – 2
20212022202320242025
00
Closings0 – 3
20212022202320242025
01
Franchise share7% – 15%
20212022202320242025
13%7%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -1.7%, stores YoY +16.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
14
vs a year ago
+16.7%
Franchise share
7% (1/14)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (7%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩192.5M₩204.5M
Stores 2024 Q1 → 2025 Q4
1214
Sales per store 2024 Q1 → 2025 Q4
₩16M₩14.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1420%
  • 14–176%
  • 17–2157%
  • 21–2416%
Age
  • 10s1%
  • 20s6%
  • 30s13%
  • 40s25%
  • 50s29%
  • 60+26%
Weekday / weekend
  • Weekday73%
  • Weekend27%
Day of week
  • Mon9%
  • Tue15%
  • Wed15%
  • Thu17%
  • Fri18%
  • Sat13%
  • Sun13%
Gender
  • Male57%
  • Female43%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩204.5M-1.7%14+16.7%₩14.6M-15.8%017%Sales→ · Stores↑ · Per store↓
2025Q3₩195.3M-5.0%15+25.0%₩13M-24.0%207%Sales↓ · Stores↑ · Per store↓
2025Q2₩184.2M-19.8%13+8.3%₩14.2M-25.9%118%Sales↓ · Stores↑ · Per store↓
2025Q1₩181.6M-5.7%13+8.3%₩14M-12.9%108%Sales↓ · Stores↑ · Per store↓
2024Q4₩208.2M-9.3%12+20.0%₩17.3M-24.4%008%Sales↓ · Stores↑ · Per store↓
2024Q3₩205.5M-9.3%12+20.0%₩17.1M-24.4%008%Sales↓ · Stores↑ · Per store↓
2024Q2₩229.5M-2.8%12+9.1%₩19.1M-10.9%008%Sales→ · Stores↑ · Per store↓
2024Q1₩192.5M-7.5%12+9.1%₩16M-15.2%208%Sales↓ · Stores↑ · Per store↓
2023Q4₩229.5M+12.6%10-9.1%₩23M+23.9%1110%Sales↑ · Stores↓ · Per store↑
2023Q3₩226.6M+0.2%10-23.1%₩22.7M+30.3%1210%Sales→ · Stores↓ · Per store↑
2023Q2₩236.2M-14.7%11-21.4%₩21.5M+8.6%009%Sales↓ · Stores↓ · Per store↑
2023Q1₩208.2M+28.6%11-21.4%₩18.9M+63.6%119%Sales↑ · Stores↓ · Per store↑
2022Q4₩203.7M-10.5%11-26.7%₩18.5M+22.0%039%Sales↓ · Stores↓ · Per store↑
2022Q3₩226.2M+23.9%13-13.3%₩17.4M+43.0%0115%Sales↑ · Stores↓ · Per store↑
2022Q2₩276.8M+30.7%14-6.7%₩19.8M+40.0%0014%Sales↑ · Stores↓ · Per store↑
2022Q1₩161.9M-15.3%14-12.5%₩11.6M-3.2%0114%Sales↓ · Stores↓ · Per store↓
2021Q4₩227.8M15₩15.2M0013%
2021Q3₩182.5M15₩12.2M0013%
2021Q2₩211.8M15₩14.1M0113%
2021Q1₩191.1M16₩11.9M0013%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.