SEOUL COMMERCIAL AREA

샘말어린이공원 Neighbourhood area

Dobong-gu (도봉구) 방학2동· Area 245,401 m² · Area code 3110391 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반의류 2025 Q4 · Seoul data

Estimated sales (quarter)₩10M▼ -9.3% YoY
Stores5±0.0% YoY
Sales per store₩2M▼ -9.3% YoY

Reading this area Against a year earlier, estimated sales -9.3%, stores 0.0% and sales per store -9.3% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +154.8%
Stores±0.0%
Sales per store▲ +154.8%
Market size
Estimated sales (quarter)
₩10M
vs 2024Q4
-9.3%
Estimated transactions
56
Per-store economics
Estimated sales per store
₩2M
vs a year ago
-9.3%
Per transaction
₩179K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩2.9M – ₩19.7M
20212022202320242025
₩3.9M₩10M
Stores2 – 5
20212022202320242025
55
Sales per store₩580K – ₩3.9M
20212022202320242025
₩786K₩2M
Openings0 – 2
20212022202320242025
01
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -9.3%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
0.0%
Franchise share
0% (0/5)
Movement
Openings (rate)
1 (20%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩9.9M₩10M
Stores 2024 Q1 → 2025 Q4
45
Sales per store 2024 Q1 → 2025 Q4
₩2.5M₩2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1434%
  • 14–1740%
  • 17–2126%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s0%
  • 50s93%
  • 60+7%
Weekday / weekend
  • Weekday93%
  • Weekend7%
Day of week
  • Mon0%
  • Tue31%
  • Wed11%
  • Thu51%
  • Fri0%
  • Sat0%
  • Sun7%
Gender
  • Male0%
  • Female100%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩10M-9.3%50.0%₩2M-9.3%100%Mixed
2025Q3₩7M-25.0%4-20.0%₩1.8M-6.3%000%Shrinking
2025Q2₩14.8M-6.2%4-20.0%₩3.7M+17.2%010%Shrinking
2025Q1₩11.9M+20.3%5+25.0%₩2.4M-3.8%000%Competition inflow
2024Q4₩11M5+150.0%₩2.2M000%
2024Q3₩9.4M5+150.0%₩1.9M000%
2024Q2₩15.8M5+150.0%₩3.2M100%
2024Q1₩9.9M4+100.0%₩2.5M200%
2023Q420.0%000%
2023Q320.0%000%
2023Q22-50.0%000%
2023Q12-50.0%000%
2022Q42-60.0%000%
2022Q32-60.0%020%
2022Q2₩14.6M+403.2%4-20.0%₩3.6M+529.0%000%Mixed
2022Q1₩10.4M+164.3%4-20.0%₩2.6M+230.4%010%Mixed
2021Q4₩19.7M5₩3.9M000%
2021Q3₩6.8M5₩1.4M000%
2021Q2₩2.9M5₩580K000%
2021Q1₩3.9M5₩786K000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.