SEOUL COMMERCIAL AREA

쌍문2동우체국 골목상권

도봉구쌍문2동· Area 102,318 m² · Area code 3110398 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩166.1M▼ -25.9% YoY
Stores4▼ -20.0% YoY
Sales per store₩41.5M▼ -7.4% YoY

Reading this area Estimated sales fell 25.9% from a year earlier and stores fell 20.0%. Sales per store are down 7.4%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +145.4%
Stores▼ -20.0%
Sales per store▲ +206.8%
Market size
Estimated sales (quarter)
₩166.1M
vs 2024Q4
-25.9%
Estimated transactions
3,834
Per-store economics
Estimated sales per store
₩41.5M
vs a year ago
-7.4%
Per transaction
₩43K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩67.7M – ₩298.7M
20212022202320242025
₩67.7M₩166.1M
Stores4 – 5
20212022202320242025
54
Sales per store₩13.5M – ₩59.7M
20212022202320242025
₩13.5M₩41.5M
Openings0 – 0
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share20% – 25%
20212022202320242025
20%25%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -25.9%, stores YoY -20.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
-20.0%
Franchise share
25% (1/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩221.3M₩166.1M
Stores 2024 Q1 → 2025 Q4
54
Sales per store 2024 Q1 → 2025 Q4
₩44.3M₩41.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0616%
  • 06–110%
  • 11–140%
  • 14–171%
  • 17–2130%
  • 21–2453%
Age
  • 10s0%
  • 20s12%
  • 30s23%
  • 40s28%
  • 50s20%
  • 60+16%
Weekday / weekend
  • Weekday70%
  • Weekend30%
Day of week
  • Mon8%
  • Tue15%
  • Wed15%
  • Thu16%
  • Fri15%
  • Sat20%
  • Sun10%
Gender
  • Male54%
  • Female46%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩166.1M-25.9%4-20.0%₩41.5M-7.4%0025%Shrinking
2025Q3₩167.2M-22.8%4-20.0%₩41.8M-3.5%0125%Shrinking
2025Q2₩196.3M-18.5%50.0%₩39.3M-18.5%0020%Mixed
2025Q1₩208.9M-5.6%50.0%₩41.8M-5.6%0020%Mixed
2024Q4₩224.2M-19.2%50.0%₩44.8M-19.2%0020%Mixed
2024Q3₩216.5M-19.5%50.0%₩43.3M-19.5%0020%Mixed
2024Q2₩240.7M-19.4%50.0%₩48.1M-19.4%0020%Mixed
2024Q1₩221.3M-7.5%50.0%₩44.3M-7.5%0020%Mixed
2023Q4₩277.5M+1.3%50.0%₩55.5M+1.3%0020%Mixed
2023Q3₩269.1M-2.1%50.0%₩53.8M-2.1%0020%Mixed
2023Q2₩298.7M+11.0%50.0%₩59.7M+11.0%0020%Growing
2023Q1₩239.1M+84.0%50.0%₩47.8M+84.0%0020%Growing
2022Q4₩273.8M+129.1%50.0%₩54.8M+129.1%0020%Growing
2022Q3₩275M+244.7%50.0%₩55M+244.7%0020%Growing
2022Q2₩269.2M+234.5%50.0%₩53.8M+234.5%0020%Growing
2022Q1₩130M+92.0%50.0%₩26M+92.0%0020%Growing
2021Q4₩119.5M5₩23.9M0020%
2021Q3₩79.8M5₩16M0020%
2021Q2₩80.5M5₩16.1M0020%
2021Q1₩67.7M5₩13.5M0020%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.