SEOUL COMMERCIAL AREA

연희어린이공원 골목상권

서대문구연희동· Area 123,377 m² · Area code 3110501 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

커피-음료 2025 Q4 · Seoul data

Estimated sales (quarter)₩69.2M▼ -13.8% YoY
Stores3±0.0% YoY
Sales per store₩23.1M▼ -13.8% YoY

Reading this area Against a year earlier, estimated sales -13.8%, stores 0.0% and sales per store -13.8% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2022 Q3 → 2025 Q4
Estimated sales▼ -20.5%
Stores±0.0%
Sales per store▼ -20.5%
Market size
Estimated sales (quarter)
₩69.2M
vs 2024Q4
-13.8%
Estimated transactions
5,697
Per-store economics
Estimated sales per store
₩23.1M
vs a year ago
-13.8%
Per transaction
₩12K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩56.7M – ₩102.7M
20212022202320242025
₩69.2M
Stores2 – 3
20212022202320242025
23
Sales per store₩18.9M – ₩34.2M
20212022202320242025
₩23.1M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -13.8%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
0.0%
Franchise share
0% (0/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩69.2M
Stores 2024 Q1 → 2025 Q4
23
Sales per store 2024 Q1 → 2025 Q4
₩23.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–119%
  • 11–1448%
  • 14–1735%
  • 17–218%
  • 21–240%
Age
  • 10s1%
  • 20s20%
  • 30s33%
  • 40s17%
  • 50s15%
  • 60+14%
Weekday / weekend
  • Weekday64%
  • Weekend36%
Day of week
  • Mon18%
  • Tue10%
  • Wed12%
  • Thu9%
  • Fri15%
  • Sat13%
  • Sun23%
Gender
  • Male42%
  • Female58%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩69.2M-13.8%30.0%₩23.1M-13.8%000%Mixed
2025Q3₩87.2M-9.9%30.0%₩29.1M-9.9%000%Mixed
2025Q2₩89M3+50.0%₩29.7M000%
2025Q1₩102.7M3+50.0%₩34.2M000%
2024Q4₩80.3M3+50.0%₩26.8M000%
2024Q3₩96.8M3+50.0%₩32.3M100%
2024Q22-33.3%000%
2024Q12-33.3%000%
2023Q42-33.3%000%
2023Q32-33.3%010%
2023Q2₩56.7M3+50.0%₩18.9M000%
2023Q1₩74.5M3+50.0%₩24.8M000%
2022Q4₩74.2M3+50.0%₩24.7M000%
2022Q3₩87M3+50.0%₩29M100%
2022Q220.0%000%
2022Q120.0%000%
2021Q42000%
2021Q32000%
2021Q22000%
2021Q12000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.