SEOUL COMMERCIAL AREA

홍남교남측 골목상권

서대문구연희동· Area 21,259 m² · Area code 3110505 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

자동차수리 2025 Q4 · Seoul data

Estimated sales (quarter)₩164.4M▲ +34.2% YoY
Stores4±0.0% YoY
Sales per store₩41.1M▲ +34.2% YoY

Reading this area Estimated sales rose 34.2% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 34.2%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +125.3%
Stores▼ -20.0%
Sales per store▲ +181.7%
Market size
Estimated sales (quarter)
₩164.4M
vs 2024Q4
+34.2%
Estimated transactions
633
Per-store economics
Estimated sales per store
₩41.1M
vs a year ago
+34.2%
Per transaction
₩260K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩59.9M – ₩222.5M
20212022202320242025
₩73M₩164.4M
Stores4 – 5
20212022202320242025
54
Sales per store₩14.6M – ₩55.6M
20212022202320242025
₩14.6M₩41.1M
Openings0 – 0
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +34.2%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
0.0%
Franchise share
0% (0/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩166.3M₩164.4M
Stores 2024 Q1 → 2025 Q4
44
Sales per store 2024 Q1 → 2025 Q4
₩41.6M₩41.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1122%
  • 11–1429%
  • 14–1732%
  • 17–2117%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s11%
  • 40s24%
  • 50s31%
  • 60+33%
Weekday / weekend
  • Weekday86%
  • Weekend14%
Day of week
  • Mon25%
  • Tue13%
  • Wed11%
  • Thu19%
  • Fri17%
  • Sat14%
  • Sun0%
Gender
  • Male84%
  • Female16%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩164.4M+34.2%40.0%₩41.1M+34.2%000%Growing
2025Q3₩149.5M-28.2%40.0%₩37.4M-28.2%000%Mixed
2025Q2₩144.9M-11.8%40.0%₩36.2M-11.8%000%Mixed
2025Q1₩189.9M+14.2%40.0%₩47.5M+14.2%000%Growing
2024Q4₩122.5M-27.2%40.0%₩30.6M-27.2%000%Mixed
2024Q3₩208.2M+29.6%40.0%₩52M+29.6%000%Growing
2024Q2₩164.3M+6.1%40.0%₩41.1M+6.1%000%Growing
2024Q1₩166.3M-25.3%40.0%₩41.6M-25.3%000%Mixed
2023Q4₩168.2M+4.0%40.0%₩42M+4.0%000%Growing
2023Q3₩160.6M-9.1%40.0%₩40.2M-9.1%000%Mixed
2023Q2₩154.9M+6.3%40.0%₩38.7M+6.3%000%Growing
2023Q1₩222.5M+271.6%40.0%₩55.6M+271.6%000%Growing
2022Q4₩161.7M+20.8%40.0%₩40.4M+20.8%000%Growing
2022Q3₩176.7M+13.8%40.0%₩44.2M+13.8%000%Growing
2022Q2₩145.6M+70.2%40.0%₩36.4M+70.2%000%Growing
2022Q1₩59.9M-17.9%4-20.0%₩15M+2.6%000%Shrinking
2021Q4₩133.8M4₩33.5M000%
2021Q3₩155.3M4₩38.8M000%
2021Q2₩85.6M4₩21.4M010%
2021Q1₩73M5₩14.6M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.