SEOUL COMMERCIAL AREA

연희초등학교 Neighbourhood area

Seodaemun-gu (서대문구) 연희동· Area 200,962 m² · Area code 3110511 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩35.8M▼ -35.5% YoY
Stores4±0.0% YoY
Sales per store₩9M▼ -35.5% YoY

Reading this area Against a year earlier, estimated sales -35.5%, stores 0.0% and sales per store -35.5% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +10.9%
Stores±0.0%
Sales per store▲ +10.9%
Market size
Estimated sales (quarter)
₩35.8M
vs 2024Q4
-35.5%
Estimated transactions
3,098
Per-store economics
Estimated sales per store
₩9M
vs a year ago
-35.5%
Per transaction
₩12K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩32.3M – ₩73M
20212022202320242025
₩32.3M₩35.8M
Stores4 – 4
20212022202320242025
44
Sales per store₩8.1M – ₩18.3M
20212022202320242025
₩8.1M₩9M
Openings0 – 0
20212022202320242025
00
Closings0 – 0
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -35.5%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
0.0%
Franchise share
0% (0/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩54.1M₩35.8M
Stores 2024 Q1 → 2025 Q4
44
Sales per store 2024 Q1 → 2025 Q4
₩13.5M₩9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–112%
  • 11–1456%
  • 14–1710%
  • 17–2131%
  • 21–240%
Age
  • 10s1%
  • 20s47%
  • 30s16%
  • 40s7%
  • 50s21%
  • 60+7%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon25%
  • Tue20%
  • Wed23%
  • Thu20%
  • Fri12%
  • Sat0%
  • Sun0%
Gender
  • Male67%
  • Female33%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩35.8M-35.5%40.0%₩9M-35.5%000%Mixed
2025Q3₩35.6M-7.7%40.0%₩8.9M-7.7%000%Mixed
2025Q2₩53.1M-6.9%40.0%₩13.3M-6.9%000%Mixed
2025Q1₩46.9M-13.3%40.0%₩11.7M-13.3%000%Mixed
2024Q4₩55.6M-11.3%40.0%₩13.9M-11.3%000%Mixed
2024Q3₩38.5M-3.0%40.0%₩9.6M-3.0%000%Mixed
2024Q2₩57M-21.9%40.0%₩14.3M-21.9%000%Mixed
2024Q1₩54.1M-13.6%40.0%₩13.5M-13.6%000%Mixed
2023Q4₩62.6M-3.0%40.0%₩15.7M-3.0%000%Mixed
2023Q3₩39.7M-27.4%40.0%₩9.9M-27.4%000%Mixed
2023Q2₩73M+62.1%40.0%₩18.3M+62.1%000%Growing
2023Q1₩62.6M+74.8%40.0%₩15.6M+74.8%000%Growing
2022Q4₩64.5M+68.8%40.0%₩16.1M+68.8%000%Growing
2022Q3₩54.6M+46.6%40.0%₩13.7M+46.6%000%Growing
2022Q2₩45M+8.7%40.0%₩11.3M+8.7%000%Growing
2022Q1₩35.8M+10.7%40.0%₩8.9M+10.7%000%Growing
2021Q4₩38.2M4₩9.6M000%
2021Q3₩37.3M4₩9.3M000%
2021Q2₩41.5M4₩10.4M000%
2021Q1₩32.3M4₩8.1M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.