SEOUL COMMERCIAL AREA

홍제역 4번 골목상권

서대문구홍제1동· Area 30,428 m² · Area code 3110521 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,639.3M▲ +4.3% YoY
Stores15±0.0% YoY
Sales per store₩109.3M▲ +4.3% YoY

Reading this area Estimated sales rose 4.3% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 4.3%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +90.7%
Stores±0.0%
Sales per store▲ +90.7%
Market size
Estimated sales (quarter)
₩1,639.3M
vs 2024Q4
+4.3%
Estimated transactions
35,857
Per-store economics
Estimated sales per store
₩109.3M
vs a year ago
+4.3%
Per transaction
₩46K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩859.9M – ₩1,976M
20212022202320242025
₩859.9M₩1,639.3M
Stores13 – 17
20212022202320242025
1515
Sales per store₩57.3M – ₩141.1M
20212022202320242025
₩57.3M₩109.3M
Openings0 – 3
20212022202320242025
00
Closings0 – 3
20212022202320242025
00
Franchise share0% – 8%
20212022202320242025
0%7%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +4.3%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
15
vs a year ago
0.0%
Franchise share
7% (1/15)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,589.6M₩1,639.3M
Stores 2024 Q1 → 2025 Q4
1515
Sales per store 2024 Q1 → 2025 Q4
₩106M₩109.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–110%
  • 11–146%
  • 14–1710%
  • 17–2153%
  • 21–2428%
Age
  • 10s0%
  • 20s10%
  • 30s27%
  • 40s14%
  • 50s30%
  • 60+18%
Weekday / weekend
  • Weekday64%
  • Weekend36%
Day of week
  • Mon10%
  • Tue10%
  • Wed14%
  • Thu11%
  • Fri18%
  • Sat20%
  • Sun16%
Gender
  • Male62%
  • Female38%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,639.3M+4.3%150.0%₩109.3M+4.3%007%Growing
2025Q3₩1,638.4M+11.4%15+7.1%₩109.2M+4.0%007%Growing
2025Q2₩1,774.3M-2.5%15-11.8%₩118.3M+10.5%107%Possible recovery
2025Q1₩1,410.2M-11.3%150.0%₩94M-11.3%000%Mixed
2024Q4₩1,571.5M-1.9%150.0%₩104.8M-1.9%100%Mixed
2024Q3₩1,470.3M-17.7%14-6.7%₩105M-11.8%030%Shrinking
2024Q2₩1,820M-5.5%17+21.4%₩107.1M-22.2%310%Possible crowding
2024Q1₩1,589.6M-3.0%15+7.1%₩106M-9.4%000%Possible crowding
2023Q4₩1,602.5M-1.2%15+15.4%₩106.8M-14.3%000%Possible crowding
2023Q3₩1,785.8M+5.7%15+15.4%₩119.1M-8.4%100%Competition inflow
2023Q2₩1,925.5M-2.6%140.0%₩137.5M-2.6%120%Mixed
2023Q1₩1,638.3M+58.3%140.0%₩117M+58.3%217%Growing
2022Q4₩1,621.3M+28.0%13-7.1%₩124.7M+37.9%008%Mixed
2022Q3₩1,688.8M+60.5%13-13.3%₩129.9M+85.1%118%Mixed
2022Q2₩1,976M+47.0%14-6.7%₩141.1M+57.5%000%Mixed
2022Q1₩1,035.3M+20.4%14-6.7%₩73.9M+29.0%000%Mixed
2021Q4₩1,266.3M14₩90.4M010%
2021Q3₩1,052.5M15₩70.2M000%
2021Q2₩1,344.2M15₩89.6M000%
2021Q1₩859.9M15₩57.3M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.