SEOUL COMMERCIAL AREA

홍제역 3번 Neighbourhood area

Seodaemun-gu (서대문구) 홍제1동· Area 37,420 m² · Area code 3110522 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

미용실 2025 Q4 · Seoul data

Estimated sales (quarter)₩34.4M▲ +135.4% YoY
Stores3±0.0% YoY
Sales per store₩11.5M▲ +135.4% YoY

Reading this area Estimated sales rose 135.4% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 135.4%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2023 Q2 → 2025 Q4
Estimated sales▲ +45.2%
Stores±0.0%
Sales per store▲ +45.2%
Market size
Estimated sales (quarter)
₩34.4M
vs 2024Q4
+135.4%
Estimated transactions
657
Per-store economics
Estimated sales per store
₩11.5M
vs a year ago
+135.4%
Per transaction
₩52K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩14.6M – ₩34.4M
20212022202320242025
₩34.4M
Stores1 – 3
20212022202320242025
13
Sales per store₩4.9M – ₩11.5M
20212022202320242025
₩11.5M
Openings0 – 1
20212022202320242025
00
Closings0 – 0
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +135.4%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
0.0%
Franchise share
0% (0/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩25.2M₩34.4M
Stores 2024 Q1 → 2025 Q4
33
Sales per store 2024 Q1 → 2025 Q4
₩8.4M₩11.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–064%
  • 06–112%
  • 11–1451%
  • 14–1722%
  • 17–2119%
  • 21–242%
Age
  • 10s0%
  • 20s4%
  • 30s1%
  • 40s7%
  • 50s47%
  • 60+41%
Weekday / weekend
  • Weekday62%
  • Weekend38%
Day of week
  • Mon6%
  • Tue9%
  • Wed26%
  • Thu5%
  • Fri17%
  • Sat11%
  • Sun27%
Gender
  • Male47%
  • Female53%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩34.4M+135.4%30.0%₩11.5M+135.4%000%Growing
2025Q3₩31.7M+70.5%30.0%₩10.6M+70.5%000%Growing
2025Q2₩29.1M+13.0%30.0%₩9.7M+13.0%000%Growing
2025Q1₩17.8M-29.4%30.0%₩5.9M-29.4%000%Mixed
2024Q4₩14.6M-24.3%30.0%₩4.9M-24.3%000%Mixed
2024Q3₩18.6M-25.2%30.0%₩6.2M-25.2%000%Mixed
2024Q2₩25.8M+8.7%30.0%₩8.6M+8.7%000%Growing
2024Q1₩25.2M3+50.0%₩8.4M000%
2023Q4₩19.3M3+50.0%₩6.4M000%
2023Q3₩24.8M3+50.0%₩8.3M000%
2023Q2₩23.7M3+200.0%₩7.9M100%
2023Q12+100.0%000%
2022Q42+100.0%000%
2022Q32+100.0%100%
2022Q210.0%000%
2022Q110.0%000%
2021Q41000%
2021Q31000%
2021Q21000%
2021Q11000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.