SEOUL COMMERCIAL AREA

연희세브란스병원 Neighbourhood area

Seodaemun-gu (서대문구) 신촌동· Area 30,580 m² · Area code 3110524 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩628.5M▼ -8.4% YoY
Stores13▲ +8.3% YoY
Sales per store₩48.3M▼ -15.5% YoY

Reading this area Stores rose 8.3% from a year earlier while estimated sales stayed about the same (-8.4%), so sales per store fell 15.5%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +72.0%
Stores±0.0%
Sales per store▲ +72.0%
Market size
Estimated sales (quarter)
₩628.5M
vs 2024Q4
-8.4%
Estimated transactions
17,250
Per-store economics
Estimated sales per store
₩48.3M
vs a year ago
-15.5%
Per transaction
₩36K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩365.4M – ₩1,055M
20212022202320242025
₩365.4M₩628.5M
Stores12 – 15
20212022202320242025
1313
Sales per store₩28.1M – ₩70.3M
20212022202320242025
₩28.1M₩48.3M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
10
Franchise share0% – 8%
20212022202320242025
8%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -8.4%, stores YoY +8.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
13
vs a year ago
+8.3%
Franchise share
0% (0/13)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩587.2M₩628.5M
Stores 2024 Q1 → 2025 Q4
1313
Sales per store 2024 Q1 → 2025 Q4
₩45.2M₩48.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1466%
  • 14–1712%
  • 17–2121%
  • 21–240%
Age
  • 10s1%
  • 20s18%
  • 30s18%
  • 40s21%
  • 50s24%
  • 60+19%
Weekday / weekend
  • Weekday90%
  • Weekend10%
Day of week
  • Mon17%
  • Tue21%
  • Wed20%
  • Thu15%
  • Fri17%
  • Sat7%
  • Sun3%
Gender
  • Male39%
  • Female61%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩628.5M-8.4%13+8.3%₩48.3M-15.5%000%Possible crowding
2025Q3₩534.4M+13.7%130.0%₩41.1M+13.7%000%Growing
2025Q2₩633M+1.1%130.0%₩48.7M+1.1%000%Mixed
2025Q1₩514.9M-12.3%130.0%₩39.6M-12.3%100%Mixed
2024Q4₩686.4M-22.8%12-7.7%₩57.2M-16.3%010%Shrinking
2024Q3₩470.1M-39.4%130.0%₩36.2M-39.4%000%Mixed
2024Q2₩626.1M-26.7%13-7.1%₩48.2M-21.1%110%Shrinking
2024Q1₩587.2M-27.4%13-13.3%₩45.2M-16.3%110%Shrinking
2023Q4₩888.7M-15.8%13-13.3%₩68.4M-2.8%000%Shrinking
2023Q3₩775.5M-3.9%13-13.3%₩59.7M+10.9%010%Shrinking
2023Q2₩854.5M+20.1%14-6.7%₩61M+28.7%010%Mixed
2023Q1₩809.1M+77.4%150.0%₩53.9M+77.4%000%Growing
2022Q4₩1,055M+64.2%15+7.1%₩70.3M+53.2%010%Growing
2022Q3₩806.6M+61.7%15+7.1%₩53.8M+50.9%007%Growing
2022Q2₩711.6M+27.5%15+7.1%₩47.4M+19.0%007%Growing
2022Q1₩456.1M+24.8%15+15.4%₩30.4M+8.2%107%Growing
2021Q4₩642.6M14₩45.9M007%
2021Q3₩498.9M14₩35.6M007%
2021Q2₩558M14₩39.9M107%
2021Q1₩365.4M13₩28.1M018%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.