SEOUL COMMERCIAL AREA

아현역 2번 Neighbourhood area

Seodaemun-gu (서대문구) 북아현동· Area 61,152 m² · Area code 3110532 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩291.7M▼ -2.8% YoY
Stores8▼ -11.1% YoY
Sales per store₩36.5M▲ +9.4% YoY

Reading this area Stores fell 11.1% from a year earlier while estimated sales held at -2.8%, so sales per store rose 9.4%. (vs a year earlier: Sales→ · Stores↓ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +100.6%
Stores±0.0%
Sales per store▲ +100.6%
Market size
Estimated sales (quarter)
₩291.7M
vs 2024Q4
-2.8%
Estimated transactions
5,232
Per-store economics
Estimated sales per store
₩36.5M
vs a year ago
+9.4%
Per transaction
₩56K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩90.8M – ₩437.8M
20212022202320242025
₩145.4M₩291.7M
Stores8 – 9
20212022202320242025
88
Sales per store₩11.4M – ₩48.6M
20212022202320242025
₩18.2M₩36.5M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 13%
20212022202320242025
13%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -2.8%, stores YoY -11.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
-11.1%
Franchise share
0% (0/8)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩297M₩291.7M
Stores 2024 Q1 → 2025 Q4
98
Sales per store 2024 Q1 → 2025 Q4
₩33M₩36.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0614%
  • 06–110%
  • 11–140%
  • 14–1726%
  • 17–2119%
  • 21–2441%
Age
  • 10s0%
  • 20s4%
  • 30s13%
  • 40s8%
  • 50s27%
  • 60+48%
Weekday / weekend
  • Weekday79%
  • Weekend21%
Day of week
  • Mon9%
  • Tue9%
  • Wed35%
  • Thu10%
  • Fri17%
  • Sat13%
  • Sun8%
Gender
  • Male85%
  • Female15%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩291.7M-2.8%8-11.1%₩36.5M+9.4%000%Sales→ · Stores↓ · Per store↑
2025Q3₩263.2M-20.3%8-11.1%₩32.9M-10.4%010%Sales↓ · Stores↓ · Per store↓
2025Q2₩437.8M+35.5%90.0%₩48.6M+35.5%000%Sales↑ · Stores→ · Per store↑
2025Q1₩289.5M-2.5%90.0%₩32.2M-2.5%000%Sales→ · Stores→ · Per store→
2024Q4₩300M-29.7%90.0%₩33.3M-29.7%000%Sales↓ · Stores→ · Per store↓
2024Q3₩330.3M+23.5%90.0%₩36.7M+23.5%000%Sales↑ · Stores→ · Per store↑
2024Q2₩323.2M+20.0%9+12.5%₩35.9M+6.6%000%Sales↑ · Stores↑ · Per store↑
2024Q1₩297M+47.0%9+12.5%₩33M+30.6%000%Sales↑ · Stores↑ · Per store↑
2023Q4₩426.6M+51.1%9+12.5%₩47.4M+34.3%000%Sales↑ · Stores↑ · Per store↑
2023Q3₩267.5M+29.9%9+12.5%₩29.7M+15.5%100%Sales↑ · Stores↑ · Per store↑
2023Q2₩269.4M+16.7%80.0%₩33.7M+16.7%000%Sales↑ · Stores→ · Per store↑
2023Q1₩202.1M+87.0%80.0%₩25.3M+87.0%000%Sales↑ · Stores→ · Per store↑
2022Q4₩282.4M+69.9%80.0%₩35.3M+69.9%000%Sales↑ · Stores→ · Per store↑
2022Q3₩205.9M+126.6%80.0%₩25.7M+126.6%000%Sales↑ · Stores→ · Per store↑
2022Q2₩231M+36.1%80.0%₩28.9M+36.1%010%Sales↑ · Stores→ · Per store↑
2022Q1₩108.1M-25.7%80.0%₩13.5M-25.7%0013%Sales↓ · Stores→ · Per store↓
2021Q4₩166.2M8₩20.8M0013%
2021Q3₩90.8M8₩11.4M0013%
2021Q2₩169.7M8₩21.2M0013%
2021Q1₩145.4M8₩18.2M0013%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.