SEOUL COMMERCIAL AREA

충정로역 3번 골목상권

서대문구충현동· Area 16,657 m² · Area code 3110538 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩979.3M▼ -0.5% YoY
Stores15▼ -16.7% YoY
Sales per store₩65.3M▲ +19.4% YoY

Reading this area Stores fell 16.7% from a year earlier while estimated sales held at -0.5%, so sales per store rose 19.4%. (descriptive pattern: Possible recovery)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +21.6%
Stores▼ -25.0%
Sales per store▲ +62.2%
Market size
Estimated sales (quarter)
₩979.3M
vs 2024Q4
-0.5%
Estimated transactions
24,448
Per-store economics
Estimated sales per store
₩65.3M
vs a year ago
+19.4%
Per transaction
₩40K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩657.5M – ₩1,090.7M
20212022202320242025
₩805.2M₩979.3M
Stores15 – 22
20212022202320242025
2015
Sales per store₩29.9M – ₩65.3M
20212022202320242025
₩40.3M₩65.3M
Openings0 – 4
20212022202320242025
41
Closings0 – 3
20212022202320242025
01
Franchise share0% – 9%
20212022202320242025
5%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -0.5%, stores YoY -16.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
15
vs a year ago
-16.7%
Franchise share
0% (0/15)
Movement
Openings (rate)
1 (7%)
Closings (rate)
1 (7%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,038.8M₩979.3M
Stores 2024 Q1 → 2025 Q4
1815
Sales per store 2024 Q1 → 2025 Q4
₩57.7M₩65.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–111%
  • 11–1443%
  • 14–173%
  • 17–2142%
  • 21–2411%
Age
  • 10s0%
  • 20s11%
  • 30s27%
  • 40s24%
  • 50s28%
  • 60+11%
Weekday / weekend
  • Weekday94%
  • Weekend6%
Day of week
  • Mon18%
  • Tue20%
  • Wed20%
  • Thu18%
  • Fri17%
  • Sat4%
  • Sun1%
Gender
  • Male61%
  • Female39%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩979.3M-0.5%15-16.7%₩65.3M+19.4%110%Possible recovery
2025Q3₩898.3M+0.0%15-16.7%₩59.9M+20.1%120%Possible recovery
2025Q2₩843.1M-13.8%16-11.1%₩52.7M-3.0%000%Shrinking
2025Q1₩929.2M-10.5%16-11.1%₩58.1M+0.6%020%Shrinking
2024Q4₩984.4M-2.8%180.0%₩54.7M-2.8%000%Mixed
2024Q3₩897.9M-6.5%18-5.3%₩49.9M-1.3%000%Shrinking
2024Q2₩978M-3.1%18-10.0%₩54.3M+7.6%000%Shrinking
2024Q1₩1,038.8M-4.6%18-14.3%₩57.7M+11.3%000%Shrinking
2023Q4₩1,012.3M-7.2%18-14.3%₩56.2M+8.3%230%Shrinking
2023Q3₩960.3M-2.1%19-9.5%₩50.5M+8.2%010%Possible recovery
2023Q2₩1,009.8M-1.0%20-9.1%₩50.5M+8.9%010%Possible recovery
2023Q1₩1,089.3M+36.5%21-4.5%₩51.9M+43.0%000%Mixed
2022Q4₩1,090.7M+4.2%21-4.5%₩51.9M+9.2%110%Mixed
2022Q3₩980.5M+49.1%21-4.5%₩46.7M+56.2%010%Mixed
2022Q2₩1,020.5M+0.6%220.0%₩46.4M+0.6%110%Mixed
2022Q1₩797.9M-0.9%22+10.0%₩36.3M-9.9%000%Possible crowding
2021Q4₩1,046.8M22₩47.6M010%
2021Q3₩657.5M22₩29.9M235%
2021Q2₩1,014.7M22₩46.1M419%
2021Q1₩805.2M20₩40.3M405%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.