SEOUL COMMERCIAL AREA

미근동 골목상권

서대문구충현동· Area 48,052 m² · Area code 3110539 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩100.4M▲ +17.0% YoY
Stores9±0.0% YoY
Sales per store₩11.2M▲ +17.0% YoY

Reading this area Estimated sales rose 17.0% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 17.0%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +108.5%
Stores±0.0%
Sales per store▲ +108.5%
Market size
Estimated sales (quarter)
₩100.4M
vs 2024Q4
+17.0%
Estimated transactions
3,109
Per-store economics
Estimated sales per store
₩11.2M
vs a year ago
+17.0%
Per transaction
₩32K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩47.4M – ₩129.9M
20212022202320242025
₩48.2M₩100.4M
Stores7 – 10
20212022202320242025
99
Sales per store₩5.1M – ₩18.4M
20212022202320242025
₩5.4M₩11.2M
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share11% – 38%
20212022202320242025
33%11%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +17.0%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
9
vs a year ago
0.0%
Franchise share
11% (1/9)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩101.8M₩100.4M
Stores 2024 Q1 → 2025 Q4
99
Sales per store 2024 Q1 → 2025 Q4
₩11.3M₩11.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–063%
  • 06–110%
  • 11–1447%
  • 14–170%
  • 17–2119%
  • 21–2431%
Age
  • 10s0%
  • 20s7%
  • 30s42%
  • 40s26%
  • 50s20%
  • 60+4%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon24%
  • Tue18%
  • Wed21%
  • Thu21%
  • Fri16%
  • Sat0%
  • Sun0%
Gender
  • Male59%
  • Female41%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩100.4M+17.0%90.0%₩11.2M+17.0%0011%Growing
2025Q3₩103.8M+13.3%90.0%₩11.5M+13.3%1111%Growing
2025Q2₩93.7M-26.8%90.0%₩10.4M-26.8%0011%Mixed
2025Q1₩100.8M-1.0%90.0%₩11.2M-1.0%0011%Mixed
2024Q4₩85.8M+3.5%90.0%₩9.5M+3.5%0011%Growing
2024Q3₩91.6M-11.4%9+12.5%₩10.2M-21.2%0011%Possible crowding
2024Q2₩128.1M-1.4%9+12.5%₩14.2M-12.4%0011%Possible crowding
2024Q1₩101.8M-4.2%9+12.5%₩11.3M-14.8%0011%Possible crowding
2023Q4₩82.9M-22.3%9+12.5%₩9.2M-30.9%1111%Possible crowding
2023Q3₩103.4M-10.8%80.0%₩12.9M-10.8%0025%Mixed
2023Q2₩129.9M+0.9%8+14.3%₩16.2M-11.7%1125%Possible crowding
2023Q1₩106.3M+124.1%80.0%₩13.3M+124.1%0025%Growing
2022Q4₩106.8M+77.8%80.0%₩13.3M+77.8%0025%Growing
2022Q3₩115.9M+126.3%8-20.0%₩14.5M+182.8%1025%Mixed
2022Q2₩128.7M+22.0%7-22.2%₩18.4M+56.8%0129%Mixed
2022Q1₩47.4M-1.6%8-11.1%₩5.9M+10.7%0125%Possible recovery
2021Q4₩60M8₩7.5M0238%
2021Q3₩51.2M10₩5.1M1030%
2021Q2₩105.6M9₩11.7M0033%
2021Q1₩48.2M9₩5.4M0033%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.