SEOUL COMMERCIAL AREA

망리단길 골목상권

마포구망원1동· Area 311,648 m² · Area code 3110544 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

신발 2025 Q4 · Seoul data

Estimated sales (quarter)₩12.6M▼ -45.4% YoY
Stores3±0.0% YoY
Sales per store₩4.2M▼ -45.4% YoY

Reading this area Against a year earlier, estimated sales -45.4%, stores 0.0% and sales per store -45.4% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -41.5%
Stores▼ -25.0%
Sales per store▼ -22.0%
Market size
Estimated sales (quarter)
₩12.6M
vs 2024Q4
-45.4%
Estimated transactions
307
Per-store economics
Estimated sales per store
₩4.2M
vs a year ago
-45.4%
Per transaction
₩41K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩12.6M – ₩45.6M
20212022202320242025
₩21.5M₩12.6M
Stores3 – 4
20212022202320242025
43
Sales per store₩4.2M – ₩14.8M
20212022202320242025
₩5.4M₩4.2M
Openings0 – 0
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 33%
20212022202320242025
25%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -45.4%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
0.0%
Franchise share
0% (0/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩17.1M₩12.6M
Stores 2024 Q1 → 2025 Q4
33
Sales per store 2024 Q1 → 2025 Q4
₩5.7M₩4.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1423%
  • 14–1755%
  • 17–2122%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s6%
  • 40s19%
  • 50s24%
  • 60+50%
Weekday / weekend
  • Weekday80%
  • Weekend20%
Day of week
  • Mon3%
  • Tue28%
  • Wed29%
  • Thu10%
  • Fri10%
  • Sat12%
  • Sun8%
Gender
  • Male56%
  • Female44%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩12.6M-45.4%30.0%₩4.2M-45.4%000%Mixed
2025Q3₩13.3M-35.3%30.0%₩4.4M-35.3%010%Mixed
2025Q2₩16.5M-3.7%30.0%₩5.5M-3.7%0033%Mixed
2025Q1₩13.7M-19.9%30.0%₩4.6M-19.9%0033%Mixed
2024Q4₩23M-8.6%30.0%₩7.7M-8.6%0033%Mixed
2024Q3₩20.6M-23.2%30.0%₩6.9M-23.2%0033%Mixed
2024Q2₩17.1M-45.6%30.0%₩5.7M-45.6%0033%Mixed
2024Q1₩17.1M-13.0%30.0%₩5.7M-13.0%0033%Mixed
2023Q4₩25.2M-4.1%30.0%₩8.4M-4.1%0033%Mixed
2023Q3₩26.8M+61.0%30.0%₩8.9M+61.0%0033%Growing
2023Q2₩31.4M+2.8%30.0%₩10.5M+2.8%0033%Mixed
2023Q1₩19.6M-12.4%30.0%₩6.5M-12.4%0033%Mixed
2022Q4₩26.3M+18.3%30.0%₩8.8M+18.3%0033%Growing
2022Q3₩16.6M-62.5%30.0%₩5.5M-62.5%0033%Mixed
2022Q2₩30.6M-32.9%3-25.0%₩10.2M-10.6%0033%Shrinking
2022Q1₩22.4M+4.4%3-25.0%₩7.5M+39.2%0033%Mixed
2021Q4₩22.2M3₩7.4M0033%
2021Q3₩44.4M3₩14.8M0133%
2021Q2₩45.6M4₩11.4M0025%
2021Q1₩21.5M4₩5.4M0025%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.