SEOUL COMMERCIAL AREA

새터산 Neighbourhood area

Mapo-gu (마포구) 성산2동· Area 101,078 m² · Area code 3110549 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반교습학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩481.6M▼ -32.5% YoY
Stores20▼ -4.8% YoY
Sales per store₩24.1M▼ -29.1% YoY

Reading this area Estimated sales fell 32.5% from a year earlier and stores fell 4.8%. Sales per store are down 29.1%. (vs a year earlier: Sales↓ · Stores↓ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -44.8%
Stores±0.0%
Sales per store▼ -44.8%
Market size
Estimated sales (quarter)
₩481.6M
vs 2024Q4
-32.5%
Estimated transactions
1,685
Per-store economics
Estimated sales per store
₩24.1M
vs a year ago
-29.1%
Per transaction
₩286K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩481.6M – ₩1,003.9M
20212022202320242025
₩871.8M₩481.6M
Stores19 – 21
20212022202320242025
2020
Sales per store₩24.1M – ₩52.8M
20212022202320242025
₩43.6M₩24.1M
Openings0 – 1
20212022202320242025
10
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -32.5%, stores YoY -4.8%.

Competition change stores, openings, closings, franchise
Competition
Stores
20
vs a year ago
-4.8%
Franchise share
0% (0/20)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩948.8M₩481.6M
Stores 2024 Q1 → 2025 Q4
2020
Sales per store 2024 Q1 → 2025 Q4
₩47.4M₩24.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–118%
  • 11–145%
  • 14–1738%
  • 17–2141%
  • 21–247%
Age
  • 10s0%
  • 20s1%
  • 30s6%
  • 40s61%
  • 50s32%
  • 60+0%
Weekday / weekend
  • Weekday81%
  • Weekend19%
Day of week
  • Mon17%
  • Tue18%
  • Wed13%
  • Thu16%
  • Fri16%
  • Sat9%
  • Sun10%
Gender
  • Male44%
  • Female56%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩481.6M-32.5%20-4.8%₩24.1M-29.1%000%Sales↓ · Stores↓ · Per store↓
2025Q3₩507.3M-38.0%20-4.8%₩25.4M-34.9%000%Sales↓ · Stores↓ · Per store↓
2025Q2₩570.3M-33.0%20-4.8%₩28.5M-29.7%010%Sales↓ · Stores↓ · Per store↓
2025Q1₩904.3M-4.7%21+5.0%₩43.1M-9.2%000%Sales↓ · Stores↑ · Per store↓
2024Q4₩713.3M-12.8%21+5.0%₩34M-17.0%000%Sales↓ · Stores↑ · Per store↓
2024Q3₩817.7M-17.1%21+10.5%₩38.9M-25.0%000%Sales↓ · Stores↑ · Per store↓
2024Q2₩851.4M-15.2%21+10.5%₩40.5M-23.3%100%Sales↓ · Stores↑ · Per store↓
2024Q1₩948.8M+16.9%20+5.3%₩47.4M+11.0%110%Sales↑ · Stores↑ · Per store↑
2023Q4₩818M+6.9%20+5.3%₩40.9M+1.5%100%Sales↑ · Stores↑ · Per store→
2023Q3₩986M+22.0%19-5.0%₩51.9M+28.4%110%Sales↑ · Stores↓ · Per store↑
2023Q2₩1,003.9M+28.0%19-5.0%₩52.8M+34.7%000%Sales↑ · Stores↓ · Per store↑
2023Q1₩811.8M+14.1%19-9.5%₩42.7M+26.1%000%Sales↑ · Stores↓ · Per store↑
2022Q4₩765.3M-9.3%19-5.0%₩40.3M-4.6%010%Sales↓ · Stores↓ · Per store↓
2022Q3₩808.2M-8.7%200.0%₩40.4M-8.7%110%Sales↓ · Stores→ · Per store↓
2022Q2₩784.5M-10.9%200.0%₩39.2M-10.9%010%Sales↓ · Stores→ · Per store↓
2022Q1₩711.6M-18.4%21+5.0%₩33.9M-22.3%100%Sales↓ · Stores↑ · Per store↓
2021Q4₩844M20₩42.2M000%
2021Q3₩885.7M20₩44.3M000%
2021Q2₩880.3M20₩44M000%
2021Q1₩871.8M20₩43.6M100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.