SEOUL COMMERCIAL AREA

망원역 1번 골목상권

마포구서교동· Area 126,268 m² · Area code 3110554 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩46.7M▼ -64.8% YoY
Stores5±0.0% YoY
Sales per store₩9.3M▼ -64.8% YoY

Reading this area Against a year earlier, estimated sales -64.8%, stores 0.0% and sales per store -64.8% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -24.9%
Stores±0.0%
Sales per store▼ -24.9%
Market size
Estimated sales (quarter)
₩46.7M
vs 2024Q4
-64.8%
Estimated transactions
735
Per-store economics
Estimated sales per store
₩9.3M
vs a year ago
-64.8%
Per transaction
₩63K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩46.7M – ₩198.3M
20212022202320242025
₩62.1M₩46.7M
Stores4 – 6
20212022202320242025
55
Sales per store₩9.3M – ₩49.6M
20212022202320242025
₩12.4M₩9.3M
Openings0 – 2
20212022202320242025
01
Closings0 – 2
20212022202320242025
00
Franchise share40% – 100%
20212022202320242025
80%40%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -64.8%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
0.0%
Franchise share
40% (2/5)
Movement
Openings (rate)
1 (14%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩107.9M₩46.7M
Stores 2024 Q1 → 2025 Q4
55
Sales per store 2024 Q1 → 2025 Q4
₩21.6M₩9.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0630%
  • 06–110%
  • 11–140%
  • 14–170%
  • 17–2116%
  • 21–2453%
Age
  • 10s0%
  • 20s33%
  • 30s46%
  • 40s15%
  • 50s5%
  • 60+1%
Weekday / weekend
  • Weekday49%
  • Weekend51%
Day of week
  • Mon10%
  • Tue3%
  • Wed7%
  • Thu12%
  • Fri16%
  • Sat25%
  • Sun27%
Gender
  • Male58%
  • Female42%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩46.7M-64.8%50.0%₩9.3M-64.8%1040%Mixed
2025Q3₩59.8M-33.9%4-20.0%₩15M-17.3%0150%Shrinking
2025Q2₩118.9M+5.3%50.0%₩23.8M+5.3%0040%Growing
2025Q1₩131.9M+22.1%50.0%₩26.4M+22.1%0040%Growing
2024Q4₩132.7M-6.1%5-16.7%₩26.5M+12.6%0040%Shrinking
2024Q3₩90.5M-40.3%5-16.7%₩18.1M-28.4%0140%Shrinking
2024Q2₩113M-29.9%5-16.7%₩22.6M-15.8%0060%Shrinking
2024Q1₩107.9M-37.3%5-16.7%₩21.6M-24.8%0160%Shrinking
2023Q4₩141.4M-28.7%6+50.0%₩23.6M-52.5%0050%Possible crowding
2023Q3₩151.7M-21.6%6+50.0%₩25.3M-47.7%0050%Possible crowding
2023Q2₩161.1M-17.6%6+50.0%₩26.8M-45.0%0050%Possible crowding
2023Q1₩172.2M+96.7%6+50.0%₩28.7M+31.1%2050%Growing
2022Q4₩198.3M+55.5%40.0%₩49.6M+55.5%0075%Growing
2022Q3₩193.5M+180.2%40.0%₩48.4M+180.2%0075%Growing
2022Q2₩195.4M+162.4%40.0%₩48.9M+162.4%0075%Growing
2022Q1₩87.6M+40.9%4-20.0%₩21.9M+76.2%0075%Mixed
2021Q4₩127.6M4₩31.9M0075%
2021Q3₩69.1M4₩17.3M1275%
2021Q2₩74.5M4₩18.6M01100%
2021Q1₩62.1M5₩12.4M0080%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.