SEOUL COMMERCIAL AREA

홍익지구대 Neighbourhood area

Mapo-gu (마포구) 서교동· Area 21,035 m² · Area code 3110555 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,319.9M▲ +12.0% YoY
Stores14▲ +27.3% YoY
Sales per store₩94.3M▼ -12.0% YoY

Reading this area Estimated sales rose 12.0% from a year earlier, but stores rose 27.3%. The market grew, yet stores grew faster, so sales per store fell 12.0%. (descriptive pattern: Competition inflow)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +123.2%
Stores▲ +40.0%
Sales per store▲ +59.5%
Market size
Estimated sales (quarter)
₩1,319.9M
vs 2024Q4
+12.0%
Estimated transactions
26,040
Per-store economics
Estimated sales per store
₩94.3M
vs a year ago
-12.0%
Per transaction
₩51K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩515M – ₩1,425.3M
20212022202320242025
₩591.2M₩1,319.9M
Stores9 – 14
20212022202320242025
1014
Sales per store₩51.5M – ₩119.5M
20212022202320242025
₩59.1M₩94.3M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 11%
20212022202320242025
10%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +12.0%, stores YoY +27.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
14
vs a year ago
+27.3%
Franchise share
0% (0/14)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩957.2M₩1,319.9M
Stores 2024 Q1 → 2025 Q4
1014
Sales per store 2024 Q1 → 2025 Q4
₩95.7M₩94.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0614%
  • 06–110%
  • 11–1415%
  • 14–174%
  • 17–2141%
  • 21–2427%
Age
  • 10s0%
  • 20s27%
  • 30s38%
  • 40s16%
  • 50s11%
  • 60+7%
Weekday / weekend
  • Weekday69%
  • Weekend31%
Day of week
  • Mon15%
  • Tue13%
  • Wed13%
  • Thu13%
  • Fri16%
  • Sat17%
  • Sun14%
Gender
  • Male63%
  • Female37%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,319.9M+12.0%14+27.3%₩94.3M-12.0%000%Competition inflow
2025Q3₩1,378.6M+14.7%14+27.3%₩98.5M-9.9%000%Competition inflow
2025Q2₩1,425.3M+30.9%14+27.3%₩101.8M+2.9%100%Mixed
2025Q1₩1,157.6M+20.9%13+30.0%₩89M-7.0%200%Competition inflow
2024Q4₩1,178.4M+21.2%11+10.0%₩107.1M+10.2%000%Growing
2024Q3₩1,202.3M+30.0%11+22.2%₩109.3M+6.4%000%Growing
2024Q2₩1,088.5M+1.2%11+22.2%₩99M-17.2%100%Possible crowding
2024Q1₩957.2M-10.0%10+11.1%₩95.7M-19.0%000%Possible crowding
2023Q4₩972.1M-1.7%10+11.1%₩97.2M-11.5%210%Possible crowding
2023Q3₩924.6M-4.5%90.0%₩102.7M-4.5%000%Mixed
2023Q2₩1,075.2M-5.9%9-10.0%₩119.5M+4.6%000%Shrinking
2023Q1₩1,063.4M+51.6%9-18.2%₩118.2M+85.3%000%Mixed
2022Q4₩988.9M+8.5%9-18.2%₩109.9M+32.7%010%Mixed
2022Q3₩967.7M+87.9%9-10.0%₩107.5M+108.8%0111%Mixed
2022Q2₩1,142.6M+56.0%100.0%₩114.3M+56.0%0110%Growing
2022Q1₩701.5M+18.7%11+10.0%₩63.8M+7.9%009%Growing
2021Q4₩911.1M11₩82.8M109%
2021Q3₩515M10₩51.5M0010%
2021Q2₩732.5M10₩73.3M0010%
2021Q1₩591.2M10₩59.1M0010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.