SEOUL COMMERCIAL AREA

마포FM Neighbourhood area

Mapo-gu (마포구) 연남동· Area 60,230 m² · Area code 3110560 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩346.3M▼ -11.7% YoY
Stores8▼ -11.1% YoY
Sales per store₩43.3M▼ -0.6% YoY

Reading this area Estimated sales fell 11.7% from a year earlier and stores fell 11.1%. Sales per store are about the same at -0.6%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +78.9%
Stores▲ +14.3%
Sales per store▲ +56.5%
Market size
Estimated sales (quarter)
₩346.3M
vs 2024Q4
-11.7%
Estimated transactions
14,456
Per-store economics
Estimated sales per store
₩43.3M
vs a year ago
-0.6%
Per transaction
₩24K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩193.6M – ₩392M
20212022202320242025
₩193.6M₩346.3M
Stores7 – 9
20212022202320242025
78
Sales per store₩27.7M – ₩46.5M
20212022202320242025
₩27.7M₩43.3M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 14%
20212022202320242025
14%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -11.7%, stores YoY -11.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
-11.1%
Franchise share
0% (0/8)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩311.3M₩346.3M
Stores 2024 Q1 → 2025 Q4
88
Sales per store 2024 Q1 → 2025 Q4
₩38.9M₩43.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–111%
  • 11–1453%
  • 14–178%
  • 17–2132%
  • 21–246%
Age
  • 10s0%
  • 20s11%
  • 30s19%
  • 40s18%
  • 50s20%
  • 60+32%
Weekday / weekend
  • Weekday83%
  • Weekend17%
Day of week
  • Mon16%
  • Tue16%
  • Wed19%
  • Thu17%
  • Fri15%
  • Sat14%
  • Sun4%
Gender
  • Male66%
  • Female34%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩346.3M-11.7%8-11.1%₩43.3M-0.6%000%Shrinking
2025Q3₩301.1M-12.3%8-11.1%₩37.6M-1.4%010%Shrinking
2025Q2₩320.7M+14.9%9+12.5%₩35.6M+2.2%000%Mixed
2025Q1₩326.9M+5.0%9+12.5%₩36.3M-6.7%000%Competition inflow
2024Q4₩392M+21.8%9+12.5%₩43.6M+8.3%000%Growing
2024Q3₩343.4M+15.7%9+12.5%₩38.2M+2.9%110%Mixed
2024Q2₩279M-16.9%80.0%₩34.9M-16.9%0013%Mixed
2024Q1₩311.3M-13.3%80.0%₩38.9M-13.3%0013%Mixed
2023Q4₩321.9M-13.4%80.0%₩40.2M-13.4%0013%Mixed
2023Q3₩296.8M-14.9%80.0%₩37.1M-14.9%1113%Mixed
2023Q2₩335.7M-0.4%80.0%₩42M-0.4%0013%Mixed
2023Q1₩359M+44.4%80.0%₩44.9M+44.4%0013%Growing
2022Q4₩371.8M+23.8%80.0%₩46.5M+23.8%0013%Growing
2022Q3₩348.9M+46.1%80.0%₩43.6M+46.1%0013%Growing
2022Q2₩337M+30.1%8-11.1%₩42.1M+46.4%0013%Mixed
2022Q1₩248.5M+28.4%8+14.3%₩31.1M+12.3%0013%Growing
2021Q4₩300.3M8₩37.5M0013%
2021Q3₩238.8M8₩29.9M0113%
2021Q2₩259M9₩28.8M2011%
2021Q1₩193.6M7₩27.7M0014%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.