SEOUL COMMERCIAL AREA

상수역 4번 골목상권

마포구서강동· Area 81,410 m² · Area code 3110561 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩394.3M▼ -14.3% YoY
Stores14▼ -12.5% YoY
Sales per store₩28.2M▼ -2.1% YoY

Reading this area Estimated sales fell 14.3% from a year earlier and stores fell 12.5%. Sales per store are about the same at -2.1%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +1.3%
Stores▼ -36.4%
Sales per store▲ +59.1%
Market size
Estimated sales (quarter)
₩394.3M
vs 2024Q4
-14.3%
Estimated transactions
7,364
Per-store economics
Estimated sales per store
₩28.2M
vs a year ago
-2.1%
Per transaction
₩54K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩373.2M – ₩861.8M
20212022202320242025
₩389.4M₩394.3M
Stores14 – 22
20212022202320242025
2214
Sales per store₩17.7M – ₩47.9M
20212022202320242025
₩17.7M₩28.2M
Openings0 – 2
20212022202320242025
20
Closings0 – 3
20212022202320242025
10
Franchise share14% – 21%
20212022202320242025
14%21%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -14.3%, stores YoY -12.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
14
vs a year ago
-12.5%
Franchise share
21% (3/14)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩516.6M₩394.3M
Stores 2024 Q1 → 2025 Q4
1914
Sales per store 2024 Q1 → 2025 Q4
₩27.2M₩28.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0628%
  • 06–110%
  • 11–140%
  • 14–170%
  • 17–2125%
  • 21–2447%
Age
  • 10s0%
  • 20s35%
  • 30s42%
  • 40s11%
  • 50s8%
  • 60+3%
Weekday / weekend
  • Weekday63%
  • Weekend37%
Day of week
  • Mon9%
  • Tue9%
  • Wed15%
  • Thu12%
  • Fri17%
  • Sat26%
  • Sun11%
Gender
  • Male61%
  • Female39%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩394.3M-14.3%14-12.5%₩28.2M-2.1%0021%Shrinking
2025Q3₩402.6M+1.0%14-12.5%₩28.8M+15.5%0021%Possible recovery
2025Q2₩475M+17.5%14-12.5%₩33.9M+34.3%0021%Mixed
2025Q1₩447.5M-13.4%14-26.3%₩32M+17.6%0221%Shrinking
2024Q4₩460.1M-29.3%16-20.0%₩28.8M-11.6%0019%Shrinking
2024Q3₩398.5M-39.5%16-15.8%₩24.9M-28.1%2219%Shrinking
2024Q2₩404.3M-35.3%16-15.8%₩25.3M-23.2%0319%Shrinking
2024Q1₩516.6M-29.4%190.0%₩27.2M-29.4%1216%Mixed
2023Q4₩650.7M-22.3%20+5.3%₩32.5M-26.1%1015%Possible crowding
2023Q3₩658.5M-23.6%19+5.6%₩34.7M-27.6%1116%Possible crowding
2023Q2₩624.7M-16.5%190.0%₩32.9M-16.5%0016%Mixed
2023Q1₩732.1M+64.2%19+5.6%₩38.5M+55.6%0016%Growing
2022Q4₩836.9M+31.5%19+5.6%₩44M+24.6%1016%Growing
2022Q3₩861.8M+130.9%18-5.3%₩47.9M+143.7%1217%Mixed
2022Q2₩747.7M+53.6%19-5.0%₩39.4M+61.7%1016%Mixed
2022Q1₩445.8M+14.5%18-18.2%₩24.8M+39.9%0017%Mixed
2021Q4₩636.6M18₩35.4M0117%
2021Q3₩373.2M19₩19.6M0116%
2021Q2₩486.8M20₩24.3M0215%
2021Q1₩389.4M22₩17.7M2114%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.